For Kpop fans, the rookie award is one of the first important awards in the career of idol groups. Therefore, it is also the most talked about award besides the Daesang awards in prestigious awards ceremonies.
Recently, fans were surprised to realize that there are a number of K-pop groups that did not win the Best New Artist award at one of the most famous awards ceremonies - MAMA. These groups later became so popular that fans couldn't believe they had ever lσst the rookie award from 'MAMA'. to other names.
Here are 5 groups that failed at this award when they debuted and netizens' reactions.
Mnet's MAMA is one of the most popular award ceremonies with domestic and international fans because of its grand scale and annual lineup of artists that are all filled with 'top' names. This is also the first award, and also the only award program to expand globally.
The ceremony is live streamed globally across multiple platforms and attracts around 1.6 billion views each year. And it is considered one of the most prestigious awards ceremonies for K-pop artists, especially with important awards such as Daesang or Best New Artist of the Year.
For many years, the public has always thought that no matter how popular new groups are, if they win the MAMA's Rookie Award, they will be recognized as the most popular and open up a worthy idol career. expectations. This award is also an honor for any K-pop rookie and they all wish to have this award.
However, on an online community forum, netizens pointed out that the award doesn't seem so important considering the following groups did not win MAMA's Best New Artist award but are still legendary groups with many resounding achievements. Netizens discussed how they couldn't believe that the following five idol groups hadn't received a Rookie award at MAMA over the years.
It includes the legend of the girl group Girls Generation. They were nominated for this award in the year of their debut – 2007. Although at this point, MAMA is still quite sketchy, but it is also an important award. SNSD lσst this rookie award to another famous girl group – Wonder Girls.
This was followed by the case of EXO in 2012. EXO seemed to be an explosive phenomenon the year they debuted, also being one of the most prominent groups of 3rd generation Kpop. EXO even had a very grand stage at this awards ceremony. However, the group did not receive the MAMA Best New Artist award and this award went to Busker Busker.
The case that proves the fact that you don't have to receive a Rookie award to become the next top artists is BTS. They did not receive this award in 2013 - the year the group debuted despite being nominated for "We Are Bulletproof Pt.2". The recipient of this MAMA award that year was Roy Kim.
Meanwhile, YG's girl group with many super нιтs, BLACKPINK had an unєхpєctєd defeat against I.O.I for the nomination for Best New Female Artist. Although at that time, it was thought that no one was more deserving than BLACKPINK because of the explosion of 4 girls.
Finally, most recently New Jeans lσst the 2022 rookie award to IVE - a group that is said to be anonymous when their talent is said to be weaker than New Jeans.
Netizens after that, shared that there are several reasons why these groups were not able to receive the award. Regardless of the reasoning, many also agreed that it is just "a surprising lineup" to see for a 'MAMA' award.
- "Well in 2007 Wonder Girls basically stole the scene with 'Tell Me''
- "You have to understand though, the people who won in those years are: Wonder Girls, Busker Busker, Roy Kim, IOI, and IVE...so it's honestly not that surprising"
- "I am still in wonder about this lineup of groups"
- "Can't believe these groups did not win that title for MAMA"
- "Looking at the groups that won it tho for those years, I understand now"
- "Omg lol"
- "But BTS did win all the other rookie awards for that year. All except MAMA"
- "BTS wasn't a syndrome when they first started out"
- "Busker Busker's first album was huge......."
- "I was surprised to see BLACKPINK on this list but I understand because of IOI"
- "Another common thread is that they all did super well without this award lol"
- "I mean SNSD had a strong start but Wonder Girls were definitely the nation's girl group for a couple years. SNSD was kinda like upper mid tier/lower high tier until Gee. EXO didn't have their breakout hit until a year later. In 2012 people were considering them SM's first flops. BTS was a nugu when they debuted, we all know this. And NewJeans only really had their popular debut stuff at the time while IVE had 3 back to back hits last year. Blackpink is the only one where they probably should have won it over IOI, but IOI was also very huge in 2016."
- "Blackpink got their first PAK with their debut song in just 6 days, a record that is still to be broken to this day. Everyone knows the bad blood between MAMA and YG artists, wich is why Blackpink never attends."
- "BTS weren’t the BTS but BTS was still had best debut as group in 2013 which is why except for mama, they won rookie of the year in every award show. Mama didn’t even invite them first, that does explain something"
- "Among the rookies I prefer NewJeans (and Le Sserafim) but to deny IVE's monster year is just willful ignorance. They had it wrapped with Love Dive but After Like was a monster that had everyone else playing for 2nd place this year."