When it comes to the powers that cover Kpop, many people will think of the 3 biggest pillars including SM, YG and JYP. But in recent years with the rise of BTS and the success of many other groups of labels, HYBE emerges as one of the biggest companies in terms of training K-pop artists.
This is not unrealistic as it can be seen with the naked eye that HYBE now has a much greater synergy than the Big 3 in many respects. Notably, recently, LE SSERAFIM Sakura also proved HYBE's current popularity in her self-produced show.
Not only that, it's also quite a funny moment when Sakura is the main character but the guests confess their love for BTS superstar Jungkook. But it was truly a worthwhile and undeniable moment:
The Kpop GEN 2 generation is probably the generation where people started talking about SM, YG, and JYP as companies that have been around for a long time, creating the most legendary groups. These 3 entertainment companies are recognized by the public and experts as the most influential Big 3 in Kpop.
But in recent years, the balance has begun to reverse. The rapid development of the emerging group HYBE, the gradually inappropriate management and a series of scandals of YG and SM have caused BIG3 to lose its form. Now, when it comes to one of the most popular K-Pop companies, HYBE is always on the top list.
With a business strategy of many small labels under its control, HYBE has owned many famous Kpop groups in recent years and also spawned many dinosaur rookie groups. Artists under HYBE must include BTS, SEVENTEEN, LE SSERAFIM, TXT, New Jeans,...
But of course, you also see among those artists, BTS seems to be the mainstay and when mentioning HYBE, people mention "BTS's management company". That shows how much popularity and success BTS has brought to their management company.
One of the real life examples that proves this fact is in the latest episode of Fearless Kkura created by Sakura of LE SSERAFIM, where she showed fans the popularity and influence of BTS and the influence of BTS. HYBE. Fearless Kkura is a female idol web series. This show revolves around Sakura in various situations and challenges to prove that she is "fearless".
Specifically, in the latest episode of Sakura with the participation of Hong Seok Cheon and Kwon Jin Ah. When they joined the show with the female idol, the guests wore red crab and squid hats. In it, Hong Seok Cheon couldn't help but share his "anger" at what he had to wear, even though Sakura confirmed it wasn't her choice.
After seeing Sakura's North Face jacket, Hong Seon Cheon commented, "You must be rich." The reason why Hong Seon Cheon made such a comment is that The North Face's jacket has become the symbol of "Rich Kid", especially in kσrєα. Not only that, the shirts from this fashion company used to cause a stir because it was the cause of school ḅüŀŀÿing due to discrimination between rich and poor in this country.
After Hong Seon Cheon's question, one of the producers explained that Sakura was from HYBE. And immediately, Hong Seon Cheon exclaimed, “HYBE? Bang Si Hyuk's company?". As soon as that was confirmed, Hong Seon Cheon's attitude humorously changed as he began to compliment Sakura.
After hugging Sakura, Hong Seon Cheon started chanting, “BTS, BTS, BTS, I love you.” He didn't even pαѕѕ up the opportunity to show his love "flatteningly" to BTS, especially Jungkook.
He sent a special message to BTS's maknae Jungkook, when he said, "Jungkook, are you watching this?". Moreover, after that, he asked Kwon Jin Ah for her agency and became like he didn’t seem too interested when hearing about Antenna agency.
Although newly released, the moment of Hong Seon Cheon's expressions and actions when he learned that Sakura was from HYBE and showed his love for BTS and Jungkook especially attracted the attention of netizens. Hong Seon Cheon is a famous actor and host in kσrєα but he is also amazed by HYBE and loves BTS, Jungkook:
- I can't with Hong Sukcheon's sudden changes greeting after knowing Sakura from Hybe..
- I have seen him on many variety shows over the years. He's a very funny and witty guy.
- Household name. South kσrєα national treasure. Pride of South kσrєα. JEON JUNGKOOK!!
- Just a mention of his name is enough to make people go weak at the knees! The company name too carry's weight due to 7 very determined,very consious young men!Business in all areas has changed, but this collab coming is seriously putting a lot on a map for S.kσrєα!Let's watch eh!
- South kσrєα National Treasure JEON JUNGKOOK
- Jungkook, you will always be the biggest pride of South kσrєα. Nobody can’t doubt about that.
- Everybody loves Jungkook
- When you are face of kpop
- HAHAHAHA HE'S SO FUNNY
As always, HYBE has really made an impact. From humble beginnings as BIG HIT Entertainment, growth over the years has made HYBE a huge force in the industry and the reaction from other celebrities has proven it.
