It is undeniable that кσяєα αsserts their strength and cultural influence largely through K-drama à K-pop. It is even so powerful that it is called the Hallyu wave and has been such an obsession for some countries like chínα or North кσяєα that these countries have restricted кσяєαn cultural products from entering their country.

Not only that, in the report of the Ministry of Culture and Sports for the fourth Export Strategy Meeting held by President Yoon Suk Yeol at the President's office on February 23, it was also stated that the export of K -pop, K-drama, K-movie, K-game and K-webtoons have grown strong enough to overtake the total exports of traditional products such as TVs, refrigerators and washing machines. In particular, BTS is cited as a prime example of bringing huge revenue to the country with just one concert night.

Here are the detailed numbers that prove the great economic value that BTS brings, worthy of a Kpop superstar that is hard for anyone to overcome:

Before getting to the recent numbers published by Korea Culture & Tourism Institute, let's take a look at what Fortune magazine has reported about BTS to see that BTS has led the кσяєαn entertainment industry. Not only that, but the group has also proved its tremendous economic value starting from the time of releasing the first album 9 years ago.

Fortune cites data from the Hyundai Economic Research Institute showing that "BTS contributes more than $3.6 billion to the кσяєαn economy every year." According to analysts' estimates, accumulated from 2014 to 2023, BTS has created an economic value of up to 29.1 billion USD for the country, equivalent to the contribution of 26 mid-range companies.

In addition, the K-pop superstar has actively supported the local tourism industry from attracting 800,000 foreigners to кσяєα every year to see the group's performances, since their debut in 2013. According to No. In 2018, about 7% of foreign visitors to кσяєα were due to the attraction of BTS.

Most recently, BTS held a free concert "Yet To Come in Busan" before enlisting, attracting hundreds of thousands of international guests to attend the concert and side activities. According to кσяєα JoongAng Daily, the tourism and retail industry of Busan city makes great profits thanks to the "wave" of BTS fans landing. The 5 luxury hotels in the city offering special BTS-themed packages are all fully booked.

"No one has greater global cultural power or soft power than BTS. They have more cultural influence than any politician or celebrity," said Linda Hasunuma, political scientist at the California Temple University (USA), commented to AFP news agency.

And yet, BTS also brought the country 1.1 billion USD from exported consumer goods such as cosmetics, food, etc., which were consumed due to their αssociation with BTS. According to Sportskeeda, it is estimated that in 2022, the net worth of BTS members is about 120 to 150 million USD thanks to income from album sales, tours, brand ambαssadors and royalties...

It seems that these economic values can only be achieved by Kpop superstars and BTS over the years. And the group itself proves that the popularity of Hallyu really helps to attract foreign tourists to кσяєα, boost the country's export ability abroad or attract international investment when there is doubt about this. Especially even during the pandemic, BTS still brings the growth of HYBE and the economy.

Therefore, in the report of Ministry of Culture and Sports for the fourth Export Strategy Meeting, it pointed out a big example from BTS. It was during a 4-day concert series in Las Vegas last April that BTS collected 131.5 billion won through concerts and other promotional events. The sales of cheering lightsticks alone have reached 15.3 billion won. A three-course meal of gimbap, tteokbokki and galbi costs over 60,000 won. Las Vegas city officials are excited about the job-promoting effects of BTS' concert, and Democratic Senator Catherine Masto of Nevada expressed her appreciation for BTS on Twitter.

Along with that, the same question was asked and answered immediately: "What if such a flashy concert was held in кσяєα? According to estimates by the Korea Culture & Tourism Institute, for кσяєα, BTS will create a maximum economic value of 1 trillion won per concert if they hold it in кσяєα."

It's a huge economic value for a group with only one concert night that I'm afraid only BTS can do. And no one does not see that BTS has contributed more than some industries in this country.

However, BTS is at the moment of hiatus to perform m̴i̴l̴i̴t̴a̴r̴y̴ service. So, it may be difficult for their performances to continue until 2025. But BTS is still expected to continue to bring a new peak to Kpop when they reunite!