On the 20th of this month, Compose Coffee announced the selection of V as their new representative model. This news immediately attracted media attention because Compose Coffee was aware of improving its brand value after 10 years of focusing only on coffee production.

In particular, the valuable contract between V and Compose Coffee was also revealed, showing how strong the influence of the Kpop superstar is. Even though he had already joined the army and the value of the project was a huge number, the investors of this brand almost agreed 100% because they witnessed his outstanding reputation as a representative of many high-end brands

Below is the information revealed about Compose Coffee's huge investment in the advertising project with V:

These days, people are worried that BTS's news and reputation will decrease due to their simultaneous m̴i̴l̴i̴t̴a̴r̴y̴ enlistment. However, it seems like there hasn't been a day since all the BTS members where their names or the members' names haven't been mentioned in the media. They even made people talk a lot about the marks they left before joining the army.

In particular, most recently, the coffee brand established in 2014 - Compose Coffee also announced that V became their new advertising model, just one week after he joined the army. The combination between V and Compose Coffee is said to celebrate the 10th anniversary of the brand's launch next year.

Compose Coffee appreciates V because he gains so many top achievements in music. And the reason for choosing him as their new model is because he is consistent with the brand spirit of Compose Coffee, which has only focused on coffee for 10 years. An official of this brand told the media: "We're excited to work with a global artist who is loved by people all over the world regardless of age or gender. Through synergy with '21st century pop icon' BTS V, Compose Coffee will also take a leap forward in the coming year.”

Here, the leap forward is understood as the expansion of business activities abroad using the image of V, who is recognized worldwide. In addition, by choosing V as a representative model, Compose Coffee has raised awareness about focusing on branding to compete with other brands such as Mega Coffee - the brand that chose Son Heung Min and ITZY work as advertising models.

But an even more notable detail is that the value surrounding the huge contract between V and this coffee brand was also revealed. According to media sources, the estimated cost of running Taehyung's advertisements is 6 billion KRW (USD$ 4.6 Million). In which, franchisees will share at 2 million won for each store. In addition, the cost of placing advertisements on windows must be paid separately from 200,000 to 300,000 KRW.

That is the largest amount this coffee brand has ever spent on advertising. Previously, an internal news was also revealed that in addition to costs related to advertising, the costs paid to representative models also made bosses worried, however, because the chosen one was V, most Everyone agreed after just one vote. On this day, kσrєαn media said 75% of franchise owners voted in favour of selecting super star V!

Therefore, the public is looking forward to V's new project with this brand. As early as this month, V's posters will be posted at Compose Coffee stores across the country. From January next year, they will also broadcast TV commercials filmed with V.

Fans also expressed excitement about his new contract:

- Congratulations Taehyung!!

- Omgggg congratulations Taehyung. I'm screaming

- Taehyung became ambαѕѕador for the fourth time since solo era started!

- I didn't like coffee until recently, and Taehyung likes the coffee aroma, he just had to find his perfect blend.

- V is going to be everywhere. That Man is in Demand I tell you. Congratulations Taehyung

- OMG FINALLY ITS ANNOUNCED!!! Can't wait for the commercials..Congratulations Taehyung

- "Coffee is life".to all coffee lover out there,it's our time

- its finally confirmed.. congratulations taehyung!! can't wait to see what you prepared for us!!

- Congratulations Taehyung So proud of you Taehyung

- Congratulations Taehyung, can't wait. I hope your career will be more successful in the future