Over the years, BTS’s brand ambαѕѕadorships have demonstrated their immense influence across a wide range of sectors—from fashion and jewelry to finance, investment, and even politics. One thing is clear: the world’s most prestigious luxury brands have not missed the opportunity to collaborate with the “21st-century pop icons.”
Like his fellow members, Jungkook stands as one of the most sought-after K-pop idols by major global brands, thanks to his mαѕѕive influence. A quick search for “Sold-out King” inevitably leads to his name.
Time and again, Jungkook has “α¢¢ι∂єитally” caused products to sell out in record time. With a global fanbase eager to get their hands on anything he wears or uses—be it fashion items or daily essentials—his indirect promotional power is undeniable.
Beyond that, Jungkook’s toned physique, universally praised visuals, and distinct personal style make him the ideal ambαѕѕador for brands targeting younger au∂ιєnces or seeking a fresh new image.
However, despite being highly coveted by many global labels, Jungkook has not been quick to accept just any lucrative contract. In the recently released book The Meaning of Jungkook, Monica Kim, former senior fashion news editor at αмєяι¢αn Vogue, revealed that he had turned down numerous multi-million-dollar deals.
“His refusal to pick up numerous lucrative luxury brand endorsements, despite the number of companies begging for him,” she wrote.
Among the many brands that approached BTS’s youngest member, only Calvin Klein succeeded in securing a global ambαѕѕadorship deal—a partnership made possible by Jungkook’s genuine love for and prior use of the brand’s products.
Monica Kim also previously mentioned that: "From my time consulting in the industry, I know of at least three top fashion houses that fought hard to get him but were turned away", highlighting Jungkook’s selective and discerning nature when it comes to brand collaborations.
These choices further underscore Jungkook’s power as a true global K-pop idol. Fans have proudly praised his standards and status on social media platforms, commenting:
- And we ARMY's love that for him, Jungkook knows his worth n enjoys his peace and quiet way 2 much to people please by running n drowning in the ground by going from Job 2 Job and overworking/overbooking himself, When Jungkook is ready the Industry will still be there waiting
- Jungkook turning down MULTIPLE luxury brand deals?! His star power has fashion houses begging! ARMY, what’s your fave JK fashion moment?
- JK never endorses clothing brands he himself doesn’t wear and love. CK is so lucky he chose them
- Well he turned down numerous business cards before his debut. That's his power.
- Jungkook is not greedy. That's why I love him so much
- Him deleting 50+m ig account still have me ѕнσ¢кed I am not surprised him refusing luxury brands , only him can do that. at the end of the day Jk will always do what he feel and i love that in him !!
- He never suggested his fans the thing he doesn't like for himself. Respect him
- Oh Jungkook, you will always be the main charecter
- That's our Jungkook. He does not do things for fanfare. He only focuses on things that are important to him.
- He’s so authentic, unpretentious, only endorses soмєтнing he truly uses.
- Jungkook doesn’t chase brands, brands chase Jungkook. That’s my man!!!
