For K-pop idols, social media is a powerful tool to connect with fans, and BTS is a prime example of how to make the most of it. In addition to the group’s official accounts, over the past few years, BTS members have also opened their own Instagram—and even TikTok—accounts, drawing attention with the personal color they showcase.
Jungkook recently returned to Instagram after announcing a hiatus two years ago, launching a new account named @mnijungkook on July 15, 2025. Now, the group’s youngest member is active on multiple platforms, including Weverse, Instagram, and TikTok. Naturally, Weverse livestreams and updates take priority.
Meanwhile, his Instagram and TikTok accounts were set up, but he hasn’t posted much since his military discharge. Some fans even speculated that he had forgotten his TikTok pαѕѕword, as his last post was in December 2023, with no new additions to his “Favorites” since mid-2024.
Surprisingly, on the 29th of this month, it seems Jungkook recovered his TikTok pαѕѕword and made several changes. Fans immediately took notice of his latest moves!
Specifically, ARMYs found that Jungkook had changed his TikTok username from AbjkMRstY to mnijungkook and updated his avatar to his exclusive personal logo. These changes mirrored the state of his Instagram account, giving the impression of a unified personal brand.
The signature Jungkook logo is considered to represent his “brand,” first introduced by Big Hit Music in a video in November 2023. This copyrighted logo serves as Jungkook’s “visual signature,” symbolizing his journey from a young idol to a mature artist with a clear personal identity.
The logo combines the English letters “J” and “K” with the кσяєαn characters “ㅈ” and “ㄱ,” symbolizing infinite growth and unlimited potential. The number 7, representing the seven members of BTS, is also subtly incorporated into the design. It carries an additional meaning: Jungkook as the seventh member of BTS—an artist who strives to create and share unforgettable “golden” moments with his fans.
Thus, Jungkook’s latest TikTok changes highlight a more distinct and unified personal brand. Many idols and brands do the same across their social media accounts, so the move itself isn’t unusual.
However, what excites fans is that it feels like a signal—hinting that soмєтнing is on the horizon and he is preparing for it!
On another coincidence is that the profile picture on his social media platforms is also the image registered as his trademark. Back in May this year, netizens buzzed over the news that Jungkook had completed trademark registration for all eight product categories under his solo brand “JK.”
Jungkook and Big Hit Music even registered the brand with reputable organizations such as the USPTO (United States), EUIPO (Europe), WIPO (international), and the Mexican Trademark Office, showing their vision extends beyond K-pop and into lifestyle, fashion, and a wide range of global business fields.
The categories registered under the JK brand and logo include:
- Cosmetics and personal care products such as perfumes, lotions, and skincare items.
- Electronics and accessories, such as headphones, phone cases, and smartwatches.
- Jewelry, watches, and precious metals.
- Publications, including posters, books, stickers, and stationery.
- Leather goods, handbags, wallets, and keychains.
- Clothing, footwear, and hats, including shirts, jackets, and caps.
- Toys, games, sports equipment, and fitness gear.
- Entertainment services, including music production, concerts, and online content.
These developments suggest the brand is ready to launch in the market, fueling fans’ anticipation for what is soon to come. Social media is already abuzz with discussions on this very topic:
- Between the live and this change, soмєтнing must be coming
- OMG he knows he got TikTok. So excited to get new videos
- he's cooking soмєтнing or he's just bored
- are we getting new content from our beloved Golden Maknae, or "The Brand" era is coming with soмєтнing new?
- He updated his username and avatar to match his IG, and added a new follow.
- from now on all solo projects will be released under his personal brand, I can't even imagine what jk has come up with for us, but it will be amazing
so excited to see what's to come! jungkook the brand is coming
- Jungkook dont need other brand to endorse cause he can make his own brand wow im excited to see what jk shoes look like
- So in everything that Jk famous used good products? I trust him so I 100% sure it's gonna be a good thing. Waiting for what he made
- I often see major brands doing this before a product launch—could our CEO Jeon…?
- I think it’s related to his personal brand! It’s no coincidence that he changed it
