Recently, one of the most notable stories related to HYBE was the controversy with New Jeans and CEO Min Hee Jin. The incident culminated when the members of New Jeans did a live broadcast to "share" about the current state of the group.
Despite New Jeans' efforts to seek justice for the group and the former CEO, HYBE ignored the girl group's request while many criticized the female artists for going live in this context. Amidst this controversy, Jungkook suddenly released a message on the morning of September 14, indirectly showing support for his juniors.
Here is Jungkook's signal to New Jeans and netizens' reactions to his actions:
On the 11th, netizens were surprised by a livestream of 5 members of New Jeans on their newly created YouTube. Through the livestream, they revealed that they had been treated unfairly, including вυℓℓуing at HYBE. New Jeans' live broadcast also showed the group's stance on the dispute between former CEO Min Hee Jin and HYBE for the first time.
For New Jeans, they emphasized the importance of CEO Min in the group's growth and success. Therefore, New Jeans protested the decision of HYBE headquarters and asked the company to bring back Adore's CEO Min Hee Jin before September 25. When New Jeans expressed their stance, some other celebrities also cheered for the group such as SES member Bada, WJSN member Dawon, professional baseball player Kim Do-young (Kia), some Kpop fandoms...
However, there are also many opinions that New Jeans' "arbitrary" live broadcast with such content is unprofessional and the group will have to face extremely serious consequences. Many people also oppose New Jeans' attempt to protect the former CEO because Min Hee Jin was clearly the one who intended to usurp Adore first. Some people refuted New Jeans' claim that they were treated badly at HYBE.
In this context, New Jeans is facing a lot of criticism from the online community as well as pressure from the management company. But the most surprising thing in this context is Jungkook's latest post. On the 14th, Jungkook posted a photo of his dog Jeon Bam on its Instagram account with the caption: "Artists are not guilty."
Notably, in addition to this caption, the colorful symbols of New Jeans' 'Powerpuff Girls', blue, pink, yellow, green, and purple were added. Along with that, Jungkook also added an emoticon of an arm with the implication of giving strength. Jungkook seems to indirectly support New Jeans because they represent the group.
Not only that, fans also noticed that Jungkook arranged the hearts in order of age, starting with the oldest member Minji. This made fans feel even more excited and grateful for the senior's actions towards the juniors. Jungkook rarely expresses his views even when he himself is involved in a scandal. Therefore, Jungkook's statement this time really carries a significant power and changes many netizens' thoughts about the New Jeans case.
Fans left comments on Jungkook's latest move as follows:
- It’s really sweet of him if that’s his original intention
- Maybe it's just a coincidence, but IF he really supports njs, I appreciate it so much. I love bts and jk
- same exact order, same colours, 5 emojis, thank you for supporting newjeans jungkook
- the way i just went on a rant about how BTS has been allowing their fans to harαѕѕ NewJeans and Jungkook speaks out about them directly on Instagram… oh my god i’m actually so ѕнσ¢кed right now and surprised because I didn’t think they had it in them to go against Bang Sihyuk
- He's the biggest tokki ever ofc he supports
- We know that Jungkook has always been supportive towards NewJeans, so seeing him do this during this time makes me so happy. This is the reason why Jungkook and V are my favorite members of BTS.
- He backs talent wholeheartedly! Jungkook supports our Tokkis
- Wouuuu he’s king for this
- Thanks for jungkook and all the fans who are still defending newjeans and not vilifying his, you guys are all cool
- we won, this was what we needed, them to speak up too
New Jeans and Jungkook have maintained a close colleague relationship since the girl group's debut. Last year, Jungkook participated in the 'Ditto' & '3D' challenge with the New Jeans members. The two have also repeatedly shown support for each other's new music products. However, Jungkook's support for New Jeans in the context of this scandal is even more special and precious.
Meanwhile, former CEO Min Hee-jin, who received public support from New Jeans, has filed a petition with the Seoul Central District Court for a temporary injunction to convene an extraordinary general meeting of shareholders and reappoint CEO Adore. On the other hand, HYBE and Adore objected that: “The replacement of the CEO by the Adore board of directors is consistent with the inherent authority of the board of directors”. And “The board of directors has right to replace the CEO at any time at its own discretion based on the judgment of the management.” .
Both sides seem to have not yet found a satisfactory solution. The scandal between HYBE and Min Hee Jin is expected to have more complicated information in the near future!
