"Midas Touch" and "Sold-Out Fairy" are just two of the many nicknames fans have given Jungkook, each time they witness an item selling out in record time simply because BTS’s Golden Maknae owns it. Jungkook’s choices have a remarkable influence on consumer behavior.
Because of that, countless brands are eager to have him as their ambαѕѕador. However, since BTS members began collaborating individually with fashion houses, Jungkook has only held one global ambαѕѕador title — with Calvin Klein.
Monica Kim, a former Vogue editor, once revealed in a book about Jungkook that: “From my time consulting in the industry, I know of at least three top fashion houses that fought hard to get him but were turned away,”
Meanwhile, Jungkook has repeatedly emphasized that he signed with Calvin Klein because he genuinely likes and values their products after years of wearing them. That means he evaluates items not as a celebrity but as a true consumer.
With that in mind, fans recently began speculating that another brand might have won Jungkook’s heart — Balenciaga.
In a recent photo taken by a pαѕѕerby, Jungkook was spotted wearing the BALENCIAGA CHIPS PHONE HOLDER POUCH IN BLACK, priced at USD 925. What’s special is that this item is a brand-new release. On Balenciaga’s official UK/GB and ¢αиα∂α websites, the estimated shipping date for this product is listed as late October.
It appears Jungkook may be among the very first VIP clients to receive the pouch — or, as excited ARMYs speculate, it could mean he’s about to become Balenciaga’s next global ambαѕѕador, and the brand sent him the new product in advance!
This theory isn’t without merit. In addition to the newly released Balenciaga 25 Summer Decoration item, Jungkook has been seen wearing several Balenciaga pieces recently. For instance, the backpack he carried in the latest photo is the Balenciaga “Army Space Backpack.” Fans had already spotted the same one when he returned to кσяєα in August after two months in the U.S.
In an early October TikTok dance challenge for Cortis’s “Fashion”, Jungkook was also seen wearing Balenciaga’s Trompe L’oeil Hoo∂ιє and Sweatpants set, another signature look from the French luxury house.
In the past, Jungkook has proven himself a big fan of the brand — going viral at least twice for his stylish Balenciaga airport fits. His Balenciaga logo denim shirt worn during a MapleStory promotion, and his wнιтe Balenciaga Paris Olympics Embroidery Hoo∂ιє from Life Goes On days both became global sell-out items.
Moreover, Balenciaga under Demna Gvasalia (since 2015) has been known for its minimalist aesthetic, dark and neutral tones, and an avant-garde, cool, and slightly dystopian edge — perfectly matching Jungkook’s own fashion sensibility. That may explain why he’s naturally drawn to the brand, further fueling speculations about a possible partnership between the global K-pop star and the luxury house.
Fans are currently buzzing over the growing evidence, and discussions are spreading rapidly across social media, including:
- Ahaaha this can only look good on Jungkookie total black outfit. The real ambαѕѕador here! Balenciaga come on
- Maybe the company gave that to him as a gift. He loves Balenciaga and you know, he loves CK and then
- i just know jungkook is already a Balenciaga ambαѕѕador secretly but i cant prove it
- He loves Balenciaga. It's time! The golden hand is coming to Balen store
- Jungkook will be the perfect ambαѕѕador. He oftens wear their clothes and his style truly matches with the brand direction
- jungkook is such a balenciaga clothes user but the brand still can't have him. Did they finally manage to strike a deal with him this time?
- im afraid we’ll wake up someday and jungkook is brand ambαѕѕador for balenciaga
- waiitt is jungkook going to be balenciaga ambαѕѕador?? so many items here and there
- okay jungkook u are very handsome. also the balenciaga ambαѕѕador thing is obvious now
- i need a jungkook as balenciaga global brand ambαѕѕador so badd
