It has been about 20 days since Jungkook’s most recent live broadcast in November, during which he cooked a late lunch of pasta and shared a meal with his childhood best friend who currently lives with him. Since then, he has been extremely busy with his schedule, including promotions for Are You Sure? Part 2 with Jimin, group practice activities ahead of BTS’s comeback, and work related to his role as a global ambαѕѕador for Chanel.

On the 15th of this month, he seemingly found some free time to sit down and chat with fans for a bit before returning to his packed schedule. This time, the setting was not his kitchen but a professionally set-up gaming room designed for live broadcasts. Fans were happy to see him back in a familiar space after nearly a month, especially following several negative incidents that had occurred recently.

He appeared dressed comfortably in his signature black outfit, wearing a bright, energetic smile. One thing fans immediately noticed was that his hair looked trimmed and noticeably shorter than in his previous live broadcast. The last time fans had seen him with this hairstyle was in episodes of Are You Sure? Part 2, which were filmed just a few days after Jungkook was discharged from the military.

This change also turned out to be the thing Jungkook had been “thinking about the most” after doing it recently. Right at the beginning of the live broadcast, he addressed his new haircut himself, saying: “I cut my hair. You can probably tell. I was going to grow it out. But I couldn’t do it. And I was getting perms often. My hair was getting damaged. I decided to cut it. But I think I look best when it’s a bit longer.”

What made the moment especially endearing was that the hair seemed to have been cut shorter than he originally intended, leading to considerable regret. He kept emphasizing it repeatedly, saying: “It’s a lot shorter than I thought. It’s a lot shorteeeeeerr.” His expressions clearly showed the very real distress of someone who places great importance on their appearance—especially their hair.

When a fan asked whether he had cut it himself—since Jungkook has a history of cutting or dyeing his own hair—he υиєχρє¢тє∂ly responded with a question of his own: “Is it that bad?”. He continued to dwell on his distress over the concerningly short haircut, saying: “Our director will be very sad. I didn’t cut it myself. It is a bit short, and it’s not how I imagined.”

Even as fans tried to reαѕѕure him by saying that he still looked handsome and that “short hair looks good on you,” Jungkook refused to accept the comfort, replying: “No, I don’t think so. I need to grow it a little bit longer.” He even began talking about plans to slightly adjust his hairstyle, mentioning that he wanted to add layers to make it look better.

While this “hair α¢¢ι∂єит” seemed to be a genuine headache for Chanel’s newly appointed global ambαѕѕador, fans thoroughly enjoyed his adorable reactions and the chance to see a hairstyle that had not appeared in a long time. On social media, ARMYs flooded timelines with a variety of entertaining comments:

- You look best in every hair style koo. Don't worry ARMYs love every style of you

- No you're cute that haircut! It remind me of Jungkook 2019!

- He will never cut his hair by himself after once in 2024, he knows he'll end up uncontrollably cute or else 

- Can't wait for him to grow it out again but he looks amazing in any length anyway

- so if he cut it… the mv is shot and the comeback pics are done right?

- sir??? you look like a big goof ball full of fluff and love rn? wdym!

- yes jungkook i agree i too think it looks nice when its a bit longer but ur always the cutest prettiest person ever to me

- He’s super cute though. When he shouted "shorterrrrrrr", It’s like how I feel every time I come back from the hair salon — a huge disappointment.

- He hates short hair cause it makes him look like the roundest roun∂ιє boba baby ball to ever exist, but we love it really Kookie

- I really, really want to run my hands through his hair. It looks so soft and smooth — it must feel amazing to touch, huhuhu