The K-pop market has seen many artists create a global fever, but very few have gone on to build an iconic personal brand. Jungkook - BTS's "Golden Maknae" has just become one of the few K-pop artists to have this breakthrough.

While performing his military service, the male singer continues to strengthen his name with a long-term strategy, which is to protect his personal brand globally. In the middle of this month, кσяєαn media reported that Jungkook had completed the trademark registration for all 8 product categories under his solo brand 'JK'.

It includes:

- Cosmetics and personal care products like perfumes, lotions, and skincare.
- Electronic devices and accessories, such as headphones, phone cases, and smartwatches.
- Jewelry, watches, and precious metals.
- Printed matter, including posters, books, stickers, and stationery.
- Leather goods, bags, wallets, and keychains.
- Clothing, footwear, and headgear, including shirts, hoo∂ιєs, and hats.
- Toys, games, sports equipment, and fitness gear.
- Entertainment services, covering music production, concerts, and online content.

The logo, first registered in February 2025, is not simply a commercial image. It is Jungkook's "visual signature", showing the journey of maturity from a young idol to a mature artist, carrying clear personal values.

If fans remember, more than a year ago, on November 21, 2023, Big Hit Music posted a video titled “Jungkook, The Brand”, showing a close-up of the iconic logo derived from his signature.

This logo combines the English letters ‘J’ & ‘K’, as well as the кσяєαn letters ‘ㅈ’ & ‘ㄱ’, representing the concept of infinite growth and infinite potential. The number 7, representing the 7 members of BTS, is also cleverly incorporated into the design.

This also symbolizes another aspect: BTS’s 7th member Jungkook, an artist who wants to create and share unforgettable “golden” moments with his fans.

Not only that, Jungkook and Big Hit Music's registration at prestigious organizations such as USPTO (United States), EUIPO (Europe), WIPO (international) or the Mexican Trademark Office shows that their vision is not only limited to Kpop but also towards the global lifestyle, fashion, music and business markets.

Since all the legal procedures have been completed, they can now proceed to launch products or services without any legal restrictions. This usually indicates that the brand is ready to launch in the market, so we can expect announcements, teasers or product releases soon.

Previously, Jungkook also "teased" an accessory product, earrings shaped like this logo, during a live broadcast. Jungkook also gave fans a specially crafted 24K gold flake perfume called "Golden" when he released his solo album.

Experts say that Kpop artists registering personal logos is gradually becoming a trend in the era of "self-branding". If BTS has created a revolution in the global music industry, then Jungkook's move is proof that кσяєαn artists can completely develop as international brands - independent, multi-industry and culturally profound.

After being discharged from the army, with a protected brand, a huge loyal fan base and an undeniable ability to create нιтs, Jungkook is standing on the threshold of a completely new "golden era" - where his name is not only known as an idol, but also as a modern cultural icon.

Immediately after the information was announced, global fans immediately expressed their excitement:

- so excited to see what's to come! jungkook the brand is coming

- Jungkook dont need other brand to endorse cause he can make his own brand wow im excited to see what jk shoes look like

- So in everything that Jk famous used good products? I trust him so I 100% sure it's gonna be a good thing. Waiting for what he made

- hopefully we can get them in the future

- I can’t wait for what this will bring!

- Marking a major step forward in his solo career preparations

- I told yall this was in the works !! let's pray for the rest..

- from now on all solo projects will be released under his personal brand, I can't even imagine what jk has come up with for us, but it will be amazing