We all know the fact that celebrities hold great influence over the public. However, reaching the level where anything a celebrity touches instantly sells out — like Jungkook — is soмєтнing rarely seen. Just how powerful must someone’s influence be to make brands unable to produce fast enough to keep up with the demand?
Yet, the phrase “Sold Out King” has long been αѕѕociated with Jungkook. This title perfectly sums up a repeating pattern: products and services related to him quickly sell out — often within mere minutes or even seconds. Jungkook’s influence is so strong that it can turn ordinary products into overnight sensations, gaining mαѕѕive media attention.
Another noteworthy point is that the products Jungkook uses are all based on his personal preferences and genuine experiences. Except for Calvin Klein — the brand for which he serves as a global ambαѕѕador and personally wears — the Golden Maknae rarely ever directly promotes other items. Yet, he remains the indirect reason behind their skyrocketing sales and sold-out status.
Over the past three days, this phenomenon has continued, with at least three items “touched” by Jungkook during his live broadcasts with fans completely selling out.
The first item was Kancho biscuits, which he opened daily in his playful mission to find the name “Ian” (as a replacement for “Jungkook,” since it wasn’t included among the 500 names printed on the biscuits). These small, round, coin-sized chocolate-filled biscuits were part of the brand’s 40th anniversary edition.
After the broadcast, the limited-edition Kancho biscuits were reported to have sold out across multiple online shopping sites in various countries. Even offline stores were left with empty shelves where Kancho snacks used to be. All of this happened within just 24 hours after Jungkook placed his “Midas Touch” on the box.
The second item that also sold out was the “The Puffer Case – Cupid in Red” devil-shaped phone case by Urban Sophistication, priced at around 100 USD. It sold out completely on the brand’s official website. When fans contacted the company, they confirmed that there were no remaining units in stock and that only pre-orders were available. Fans will have to wait until January 2026, about three months, to receive their “Jungkook-inspired” phone case.
Who would’ve thought an ordinary phone case could suddenly become the most sought-after one in the world overnight?
The third item to “α¢¢ι∂єитally” experience mαѕѕive demand within the past week — thanks to the Golden Maknae effect — was the “Different Mix – Purple and Gray” bracelet from CCNMADE, priced at around 15 USD, which sold out just one day after the live broadcast. The brand announced on its official Instagram account that shipping would be delayed by 3–4 weeks due to the overwhelming number of orders.
But why calling “α¢¢ι∂єитally”? That’s because fans mistakenly believed that the bracelet Jungkook wore during the live broadcast was CCNMADE’s Purple and Gray bracelet. CCNMADE later issued a clarification statement:
“Today we faced a sharp increase in orders after the bracelet worn by Jungkook was mistakenly identified online as one of our products. After verification, we want to clarify that this bracelet does not belong to our brand. For customers who placed orders thinking it was Jungkook's bracelet, we will promptly process refund requests. Customers who still want to purchase the product, despite it not being related to Jungkook's endorsement, will receive their orders as soon as possible.”
Despite the misunderstanding, the brand continued to receive strong support from fans. CCNMADE’s honest response earned them goodwill and praise. The number of orders was not canceled despite the misunderstanding.
All of this proves Jungkook’s unmatched selling power, further solidifying his position as a true global trendsetter. Meanwhile, ARMYs took to social media to share their excitement and amusement over Jungkook’s continued impact on brand sales:
- You guys, he will come on live and complain again. This Kombucha incident all over again
- told ya the bunny stocked up while he could still get em!! He def learned after the kombucha
- Sold out king Jungkook. He just returned after 2 years of absence but his title still remains
- And once again - soмєтнing we are so used to. Jungkook impact is so strong!
- Jungkook has such immense POWER CK is so ∂αми lucky that he fks with them he isn’t a money hungry ambαѕѕador like all the other idols that just sign to whatever comes their way
- And I'm part of the problem. Just wanna have a 'cheap moment' with Jungkookie but it's never easy guys
- Please make sure you have enough for worldwide order because no one knows what will happen whenever Jungkook’s golden touch нιтs your product
- He moves economies. Another sell-out era unlocked
- No surprise at all Jungkook influence is on another level everything he touches sells out instantly
- As expected!! Everything he touches sells out in seconds!!
