The year 2022 for Jin ends with his enlistment on December 13. Although Jin's enlistment was rushed and made ARMYs extremely emotional and regretful, he left many important marks that made ARMYs extremely proud.

In addition to mentioning the success of Jin's solo album, it must be mentioned that the commercial contracts that Jin signed this year have proved his significant influence. Typically, even when Jin enlisted, his contract with Ottogi saved the business during a recession year.

Here are the numbers showing that Ottogi's sales increased dramatically thanks to the Jin effect:

In the past 10 years, there has never been a BTS member who has been a representative or single advert for any brand. BTS's advertising contract is signed for all 7 members but since becoming independent this year, there have been many cooperation offers from brands for the members but there are very few actual members signing advertising contracts.

The owner of the two biggest contracts this year of BTS is Jin - a member who enlisted in the army in December. Just less than a month before in November, Jin was announced to be the model for Ottogi's Jin Ramen brand - one of the oldest food brands in Korea, but the Jin Ramen brand has not really been successful as expected abroad.

At the time of announcing the collaboration, Korean media said that by collaborating with Jin, who is widely loved around the world for his clean and sophisticated image, Ottogi plans to raise the brand value. their home and abroad to a new level. And of course they also saw great achievements just 1 month after teaming up with Jin, even at the time when he had already enlisted.

It's only been a month since the launch of the campaign, but Jin Ramen has sold out unbelievable worldwide. Many people even complain that they can't find any leftover noodles at local stores and retail warehouses are always out of stock. Meanwhile, Korea and Japan experienced out of stock on supermarket shelves or convenience stores.

You can see advertisements for Jin eating Jin Ramen anywhere, and it even has specially designed shelves in some Asian stores. The international media also reported a lot about this deal between Jin and Ottogi, creating a great influence and success in the recognition of this noodle brand.

Later, the Korean media also pointed out the secret of Ottogi's success. They talk about how Ottogi thrived despite the economic recession in Korea thanks to working with Jin for only 1 month this year. It's only been a month, but sales in 2022 are up 15% from last year and are about to surpass 148 billion KRW.

An article by K-Economy states that Ottogi has surpassed their previous sales record this year and predicts that their sales will grow even higher, especially in overseas markets thanks to the strong endorsement of the brand. Jin's commercial real. Ottogi's overseas sales are expected to grow from 211 billion KWR to more than 300 billion KWR this year.

This company also predicts to quickly join the club of trillion KRW companies despite the fact that Korea is in the midst of a severe economic downturn.

It was thought that signing Jin when he enlisted a month later was an unwise move in Jin Ramen's business strategy. However, the facts proved it was a valuable contract for Ottogi and their luck before Jin enlisted.

His enlistment makes the noodles represented by Jin more popular than ever to fill fans' nostalgia. Not only that, the visual effect of an idol who voluntarily enlists in the army is also increasingly being loved and supported by the public.

Even when Jin enlisted, he saved a brand and even a business during tough economic times.