Nowadays, K-pop idols are not just artists — they’ve become style icons and global trendsetters who help shape consumer behavior across industries. From fashion and cosmetics to food, drinks, and household items, anything they use, mention, or express affection for often turns into the next must-have item, eagerly hunted down by fans and the general public alike.
Sometimes, even a brief moment during a livestream or a casual photo can be enough to send a product flying off the shelves. As a result, there have been many occasions where an idol’s offhand comment or an α¢¢ι∂єитal product reveal ended up serving as free, viral advertising for brands—creating explosive effects that no marketing campaign could predict.
Take for example, Jungkook, who once mentioned during a live broadcast that Teazen kombucha was one of his favorite drinks. The product immediately sold out, with the company later revealing that they had sold over 200 million bottles—half of their annual sales achieved in just six months.
However, despite this influence, idols often go out of their way to avoid saying brand names directly on social media or livestreams, due to concerns about commercial value, consumer influence backlash, and more seriously, legal risks and contract conflicts with existing endorsements or sponsorships.
That may be why, during a recent livestream, Jin appeared visibly ѕтαятℓє∂—as if he had made a serious mistake—after α¢¢ι∂єитally naming one of his favorite brands in front of millions of fans. His reaction was so honest and υиєχρє¢тє∂ly adorable that fans couldn’t help but laugh. The clip quickly went viral across platforms, turning into a popular meme.
In that particular moment, Jin had been casually sharing stories about his life lately when he suddenly mentioned: "Just being on planes, I think I've finished the Super Mario series 4-5 times. Oh. Was I not supposed to say the brand name?"
Humorously, the moment he realized he had said it out loud, he froze for a few seconds, eyes wide in surprise, and quickly covered his mouth as if he had just revealed a secret.
Clearly flustered, Jin apologized on the spot and politely asked his staff to insert a “beep” sound over the brand name: "Please bleep it out for me. Sorry sorry! Since it's not a commercial? Please bleep it out for me, sorry!"
As fans know, Jin is a longtime fan of this particular game, which also happens to be the best-selling video game franchise of all time, with over 800 million units sold as of 2024. He has even streamed himself playing it for fans in the past or in some content with BTS. His love for the game is so deep that he probably blurted it out without even thinking!
This endearing and genuinely funny reaction quickly spread across social media. Fans flooded comment sections with praise for his authenticity, saying:
- He looked like a kid who just α¢¢ι∂єитally said a bad word—so pure!
- Protect this man at all costs! Beeping it after saying it out on live
- Even when he panics, he’s the cutest!
- He thinks we don't know about his Mario obsession. Why he's so cute y'all
- Our Seokjinnie... We'll keep you safely in our lil' pocket... You'll be safe here.
- We all know he loves Mario. Did Nintendo get him as an ambαѕѕador yet?
- I’m gonna hold your hand when I tell you this nini but there ain’t no censoring in a livestream in front of millionswkwkwkss
- does he know he's been promoting mario without being paid for like the past decade
- Let’s be for real, he should be a brand ambαѕѕador for Mario!
