On the 1st, Jimin caused a social media storm when he attended Dior’s Spring/Summer 2026 collection show at Paris Fashion Week, wearing a black tailored suit left unbuttoned paired with leather pants, exuding a captivating aura. He completed the look with multiple layers of gold jewelry from the “Le Jardin de Christian Dior” collection, along with blonde hair and his distinctive features that radiated regal elegance.

For Jimin, who has been Dior’s global ambαѕѕador since 2023, this was his first official return to a brand event since completing his military service, and expectations were sky-high. Naturally, he did not disappoint anyone.

According to Soap Central, Jimin received over 6.5 million mentions within 24 hours after the event. Meanwhile, according to the advertising industry, the value of two photos of Jimin taken at the event and posted on SNS was revealed to be approximately 23.9 billion won.

Three days after the event ended, social media buzz around Jimin and Dior remained extremely hot. In fact, a new meme trend emerged from a photo of Jimin and is currently going viral online.

Fans edited in various artists, popular cartoon - anime characters, and even pets into the original photo because of a photographer’s open-mouthed expression reflected in the Dior logo behind Jimin. Soмєтнing like this:

This amusing trend was created after fans shared the original photo on social media with the caption: “THE PHOTOGRAPHER’S REFLECTION IM CTFU”, attracting up to 3 million interactions. The photographer’s humorous expression is said to be due to being overwhelmed by Jimin’s handsome, charismatic, and godlike presence.

Fans couldn’t help but laugh upon seeing it: “Even a professional photographer couldn’t resist his aura,” “Jimin has a genderless charm no one can resist. I’m telling you, no one can resist it,” “So funny… No one looks normal in front of him.”

The online community has dubbed this moment the “Jimin Effect”, noting that people of both genders are equally captivated by his presence. Other videos circulating online also show male celebrities and staff smiling, staring in αωє, and being amazed as Jimin greets fans and poses.

It wasn’t just the journalist in the viral meme; even veteran reporters, who usually maintain a calm and focused demeanor, were visibly impressed by the K-pop superstar. In fact, one male photographer was reportedly seen directly telling Jimin, “I like you.”

Fans and netizens were delighted by the way Jimin energized both the event and social media, even after the show ended. There were many amusing comments such as:

- #JIMIN just started this trend out of nowhere. Very IT BOY of him

- @Dior dis you see this? JIMIN started this craze just from 1 photo

- other fandoms started to recreate this omg. Jimin paved the way

- The King of trend. Everytime he appears, it makes the world shake

- jimin starting a trend with this kinda IT boy of him

- He's just standing there while looking gorgeous and starting a trend

- The likes, the views and qrts with other fandoms recreating this. Oh Dior Jimin you'll always be famous.

- Hahaha, it’s going viral across other genres too. Paris Fashion Week is likely to be remembered for a long time by both Jimin and the fans

- jimin started a whole new trend between artists. That's how ik he really did нιт a home run with his album names being face and muse

- Dior. Look! Jimin is starting a viral trend lmao. We all know his global impact and mαѕѕive popularity 

- the amount of fanart from so many different fandoms ∂αми jimin is everyone's muse fr