Jimin Reportedly Set to Attend Dior’s Upcoming Event In New York

On January 16, 2023, Jimin was officially announced as the Global Brand Ambαѕѕador of Dior through a series of photos showcasing him in pieces from the fashion house’s Spring/Summer 2023 collection, designed by Dior Men’s Creative Director Kim Jones. The BTS vocalist became the 18th global ambαѕѕador in Dior’s history, and notably, the first Asian male ambαѕѕador for the brand.

In fact, the relationship between Dior and Jimin began back in 2019, when Kim Jones designed custom stage outfits for BTS during their “Love Yourself: Speak Yourself” world tour. Later, Dior seized the opportunity to bring Jimin into the family as the group announced a shift toward individual activities before military enlistment.

The result was a highly valuable partnership that not only injected fresh energy into the French luxury house but also generated mαѕѕive profits. Jimin’s appearances at major events like Paris Fashion Week and in global campaigns sparked explosive buzz online, with keywords like “Dior x Jimin” consistently trending worldwide. Outfits he wore frequently sold out within hours of being revealed.

More than just a brand ambαѕѕador, Jimin brought Dior a youthful, sophisticated, and distinctive image—perfectly aligned with the brand’s strategy to expand its influence among Gen Z and Millennial consumers. Global media and fashion insiders agree that with Jimin, Dior has succeeded in bridging its timeless legacy with the modern energy of global pop culture.

Notably, Jimin’s return to public life after completing his military service has renewed public interest in his partnership with Dior. A recent update from Harper’s Bazaar thrilled fans with the news: Jimin is “ready to fly to New York for a public event.”

While the name of the event hasn’t been officially confirmed, fans quickly pieced things together. Some ARMYs discovered that on July 10, CEW (Cosmetic Executive Women) will be hosting a private member meetup in collaboration with Dior, exclusively for professionals in the beauty industry.

The event will take place from 5:30 PM to 7:30 PM EDT at the LVMH Tower in New York City. It is open only to VIP members of CEW and Dior, not to the general public, and aims to strengthen brand influence and build meaningful connections with key partners and executives from both organizations.

As this marks Jimin’s first official brand event appearance since his discharge, fans and media alike are highly anticipating his presence on July 10. Meanwhile, industry experts are already predicting a mαѕѕive online impact of the “Jimin x Dior” moment across social media.