For many ARMYs, how influential BTS is on products and brands is undisputed. And of course, many brands are also aware of this and they always wish BTS would α¢¢ι∂єитally notice their brand one day.
In particular, even the big brands crave the attention of BTS and one of the big noodle brands in кσяєα has done this. Then, to repay the great influence that Jimin has made on their brand, the noodle company sent packages of their favorite noodles to all BTS members with a message attached.
Here is the story of Jimin's influence on this brand and the gift it has given to the members:
For a long time, the story of BTS members touching an item and it immediately sold out is no longer a strange story. The influence of fame has helped the items that the members love to be popular around the world.
Of course, thanks to that, brands or companies suddenly prospered thanks to the u̾n̾e̾x̾p̾e̾c̾t̾e̾d ̾ and unintentional help of BTS members. In particular, the famous кσяєαn noodle brand Samyang Food must be mentioned.
Since 2020, the brand has recorded unprecedented growth when in July and August of that year, ramen maker Samyang Food reported an unusual increase in the number of its exported noodles. Specifically, in just one month, their sales of spicy ramen in the US increased by 158%!
Meanwhile, Nongshim - the company that dominates the ramen market in the US - grew only 25% in the first half of 2020. Compared to other similar brands, the Samyang Food brand grew many times faster.
Why? Many believe it is due to the influence of Jimin. In an article on the industry news site Business Watch, the reporter noted that the spike in sales of Samyang noodles could be attributed to a video of Jimin eating its spicy chicken noodles.
Jimin is famous for his spicy ramen. In a long-ago video, Jungkook is horrified to see Jimin sipping a bowl of spicy Samyang noodles without acting like it. Even though his lips are swollen, Jimin insists that the noodles aren't spicy at all.
In particular, the noodle dish that Jimin ate "Fried Noodle Buldak" is the best-selling package of this brand. In the month after the clip appeared, Samyang exports skyrocketed. In ċḧïńä, the company also recorded a 35% increase. Not to mention other markets and the domestic market in кσяєα.
Then, the newspaper also quoted, "Since Jimin likes spicy ramen among the BTS members, videos of Jimin eating spicy noodles are regularly posted, and Samyang Food's fried chicken noodle soup has begun to attract attention. In the video, Jimin, who almost cried from eating the spicy noodles, and his lips that were blistered by the heat caused many overseas fans to love and notice the noodles so much".
Since then, Samyang's growth has been maintained and after that, Jimin also mentioned his pαѕѕion for spicy noodles many times and thanks to that, this noodle dish has always received attention. Until Samyang Food opened a new factory in 2022, they sent their "unofficial" ambαѕѕadors these packages of noodles with deep thank you messages.
In particular, the thank you part to Jimin is different from other members. On it, they wrote that: "Thanks to Jimin we built a new factory in Miryang - Buldak". That shows just how powerful Jimin's brand is.
Some ARMYs found that the gifts were sent in September 2022, perhaps as a thank you as Samyang Foods products were filmed in a Run BTS episode. The new Buldak factory in Miryang started production in mid 2022, and makes over 600 million containers of instant noodles annually.
Moreover, Jimin is also reason Samyang Foods became the main sponsor of the Permission To Dance Las Vegas concerts. In a program, Vice Chairman Kim Jung-soo of Samyang Foods even thanked Jimin publicly on air for greatly affecting the sales of Spicy Chicken Ramen: "I like BTS. Jimin uploaded footage of himself enjoying eating Buldak ramen, which thanks to him is seeing great commercial impact"
Many ARMYs also commented on these:
- OMGGGG JIMIN'S IMPACT
- GLOBAL IT BOY JIMIN POWER!!!
- Handover major shares to jimin now please !!
- This is jimin's brand power yall! No questions asked why he's always on top of BR
- this is recent???
- Ohhh! so the one on Jk's fridge is one of those ribbons or emblems
- Jimin Buldak commercial soon
- I saw this ribbon today on Jungkook's live. you could see it reflected in the mirror
- tried buldak because of jimin! so yummy they r my favorite now
- Jimin's impact is insane
