For loyal fans, Busan is known as Jimin’s hometown, where he began his idol dream with his first dance steps. Not only that, it is also a tourist destination that attracts visitors because it holds many memories from the idol’s childhood and is where his family currently lives.
In particular, the fan-favorite café operated by Jimin’s father and family – ZMillennial Café – has become an unmissable spot for any ARMY visiting Busan. The store is even packed with fans during special occasions such as BTS’s debut anniversary, Jimin’s birthday, or BTS events in кσяєα.
ZMillennial Café, formerly known as Magnate, changed its name due to trademark issues. However, since its opening, ZMillennial has never changed its essence of staying connected with fans, especially the younger generation. The café stands out with its modern design, spacious layout, plenty of natural light, and diverse menu.
It doesn’t only serve specialty coffee and delicious desserts like blueberry cake, but also offers savory dishes and exclusive merchandise such as t-shirts and beanies printed with Jimin’s image – becoming favorite souvenirs among ARMYs.
Not only famous within the fandom of BTS and Jimin, ZMillennial Café was recently honored by SBS as one of the key drivers behind the surge in international tourism to Busan.
In a program released on July 23, 2025, fans were filled with pride when SBS devoted a special segment to the influence of Jimin and his father on the development of tourism in the port city of Busan. SBS revealed that the café alone attracted up to 100,000 international visitors last year.
The café’s appeal lies not only in the travel experience but also in the emotional journey that connects fans and their idol through a space that preserves Jimin’s personal story and memories, as described by SBS in the video posted on its official YouTube channel.
Furthermore, in the first five months of 2025, Busan recorded 1.38 million tourists, with projections that this number could exceed 3 million by the end of the year. This doesn’t even include the number of plane tickets, hotel/Airbnb bookings, souvenirs, food, and other goods purchased by visitors who came to Busan out of love for Jimin! Truly incredible!
The recognition from SBS is not only an acknowledgment for Jimin and his father, but also a testament to how K-pop artists can make lasting and practical contributions to the economic, cultural, and tourism development of local communities.
With everything currently happening, it is clear that Jimin is not only a global artist, but also a tremendous source of pride for his hometown of Busan.
Fans expressed their emotions as the news report spread across social media:
- 100,000 foreign tourists to visit a cafe is crazy. Jimin's economic impact is crazy
- He is THE influencer without even trying
- S. KOREA'S FRONTMAN FOR A REASON
- 100k foreign tourists are really insane. Jimin is a global it boy for a reason..ZM-ILLENNIAL Cafe is truly a hidden gem of Busan. I wish I could visit this place soon
- But this is crazy...10OK foreign????? INSANEEEEEE... Jimin n Papa Park is literally representing the whole country alone
- Fans go there because it's the closest we get to Ji-min. To be able to talk and shake hands with his dad and to leave love notes and flowers and personalized gifts for our Jimin makes it special
- Some people are not prepared to read this news. Ji min has a positive influence that moves and contributes a lot not only to the country but also to different parts of the world
- he is really Busan's fav boy and SK's overall
- This is not a dig or anything… just had the random thought… What Western artist has commanded pilgrimages of 100K in a SINGLE year? Did even Elvis or The Beatles? I mean, it’s just insane.
- Jimin's influence continues to have a significant impact on tourism, the economy, and culture. This is due to the admiration we have for him, because Jimin himself has not even been to that place (publicly) to say that people go there because he went there.
