j-hope recently delighted fans with his appearance on the talk show "Summer Festival Is Just an Excuse | EP.81" on the ‘DdeunDdeun’ Youtube channel, hosted by two beloved MCs, Yoo Jae-suk and Jo Se-ho. The episode aired on July 5.

Upon reuniting with MC Jo, j-hope warmly complimented him, saying, “You look very sharp today. Your style too.” Receiving praise from a global fashion icon, Jo Se-ho jokingly explained, “Well, I knew Hobi was coming today, so I put in a bit more effort—even added accessories. I paid more attention than usual,” drawing laughter from both of them.

Meanwhile, Yoo Jae-suk playfully asked, “Hobi showed up looking simple, while I might’ve overdone it with my outfit, huh?” Jo Se-ho added, “I was also surprised to see Hobi dress so simply. He always looks great, and that’s why brands love him.”

j-hope then shared his thoughts about his ambαѕѕador roles with the brands he’s currently working with. Notably, in addition to stating that he’s an ambαѕѕador for Louis Vuitton, the BTS rapper casually mentioned that he is also the brand ambαѕѕador for Swiss luxury watchmaker Audemars Piguet—prompting a surprised Yoo Jae-suk to exclaim, “That’s amazing!”

This υиєχρє¢тє∂ reveal didn’t just catch the hosts off guard—it also stunned fans, as there had been no official announcement prior to this. Up to that point, fans had only speculated about j-hope’s close relationship with Audemars Piguet, as he had been frequently seen attending the brand’s major events in recent months.

One example was his appearance as a VIP guest at the grand opening of “AP House”, Audemars Piguet’s flagship store in Seoul, on November 22, 2024. The brand even raised the South кσяєαn flag at its Swiss headquarters to commemorate his visit—an event that was reported by media outlets such as Esquire кσяєα, which noted: “Having joined as an AP Friend last November, he visited the headquarters this year…”

Although an article by Enroute Editor once listed j-hope among “famous Audemars Piguet brand ambαѕѕadors,” it lacked direct confirmation from the brand, leading fans to believe he was an “AP Friend.”

Now, with j-hope personally revealing his ambαѕѕadorship, fans have begun connecting the dots—especially after recalling his May Billboard cover, where he wore the Audemars Piguet Royal Oak Double Balance Wheel Openworked Watch. It’s now believed that the deal had already been finalized and that an official announcement from the brand is likely imminent.

Over the years, j-hope has demonstrated a strong pαѕѕion for luxury watches. Royal Oak Selfwinding Rose Gold was soмєтнing he gifted to himself after reaching a major milestone in his career.

In addition to that, he also owns several other models from the Swiss luxury brand, including: 42mm Royal Oak Offshore Chronograph, Royal Oak Selfwinding (41 mm) – Black Dial, Royal Oak Frosted Gold (37 mm Carolina Bucci special edition),...

Moreover, Audemars Piguet is one of the world’s most prestigious Swiss watchmakers, renowned for its heritage, innovation, and exclusivity. Founded in 1875 in the Vallée de Joux, ѕωιтzєяℓαи∂, the brand remains family-owned—an exceptional rarity among luxury watch houses.With a commitment to craftsmanship, tradition, and avant-garde design, AP timepieces are not only symbols of extreme wealth but also of refined taste and horological excellence.

j-hope being named a brand ambαѕѕador for another prestigious luxury jewelry house further cements his status in the fashion world—leaving fans thrilled and proud:

- Since uh when?! I thought it was just LV… Audemars Piguet is lucky to have him.. AP Woo!!

- This watch perfectly match his LV  style,nice pick.

- So #jhope has been an Audemars Piguet ambαѕѕador this whole time but there's been no official announcement? Was the AP event in November last year the official announcement? Or perhaps after his visit to the Swiss headquarters in January?

- So proud of you, Hobi! Luxury watch ambαѕѕador suits you perfectly

- Another brand ambαѕѕador title unlocked! King behavior only

- He really went from wearing watches to representing the brand. ICONIC

-The way he turns pαѕѕion into purpose... We’re so proud of you, J-Hope!