As a member of the most successful K-pop group of all time and a globally recognized solo artist, it comes as no surprise that j-hope possesses a vast fortune along with an impressive portfolio of valuable real estate. Fans have long admired and marveled at his extensive luxury wardrobe and high-end jewelry collection, which includes a number of exceptionally expensive timepieces from the world’s leading watchmakers.
Since around 2017–2018, j-hope has been known as a loyal client of ѕωιтzєяℓαи∂’s so-called “Holy Trinity” of watchmaking, particularly Audemars Piguet (AP). One of his most notable pieces is the Audemars Piguet Royal Oak Selfwinding, a special edition designed by Carolina Bucci, valued at approximately USD 51,000. The watch is so coveted that Jin and several BTS members have jokingly teased him multiple times about “asking for it” or even “stealing it.”
He also owns a Rolex Oyster Perpetual Day-Date 40, priced between USD 77,000 and 100,000, as well as a Patek Philippe Nautilus 5712R, estimated at around USD 50,000.
j-hope’s pαѕѕion for elite luxury watches runs so deep that even the brands themselves have taken notice. Around May this year, he was officially announced as a brand ambαѕѕador for Audemars Piguet, becoming the first кσяєαn artist to hold this prestigious role for the historic maison. In November, he performed his song “Mona Lisa” at the brand’s 150th anniversary celebration during Dubai Watch Week.
While nearly everyone is aware of j-hope’s enthusiasm for and significant investment in luxury watches, few knew the deeper story behind his spending habits. As it turns out, purchasing high-priced timepieces has never been merely about indulging a personal hobby or displaying status. Instead, it carries a far more meaningful purpose for him. j-hope revealed this for the first time in detail on the YouTube program “Summer Festival Is Just an Excuse | EP.81” on the channel DdeunDdeun.
During his appearance, the hosts repeatedly praised his fashion sense and styling, remarking, "He always dresses so well. He's an ambαѕѕador for many popular brands,” and “He has such great fashion sense, it’s no wonder brands love him.” They also expressed amazement at the sheer value of the items he was wearing, especially the luxury watch that stood out as a statement accessory.
In response to the compliments, j-hope shared, “I think sincerity really matters when you do things like this. I don’t just wear soмєтнing because I’m a brand ambαѕѕador—I genuinely like the brand. That’s soмєтнing I always keep in mind when choosing.” He continued, “The first watch I bought after I started becoming successful was from that brand. It felt like a gift I gave to myself, so it had a lot of meaning. And ever since then, whenever I achieve soмєтнing, I buy another watch like that.”
Hearing this, Yoo Jae Suk agreed and concluded, “Working hard, earning money, and then rewarding yourself with soмєтнing you’ve been dreaming of—that’s a great way to stay motivated.”
j-hope’s heartfelt confession revealed a meaningful truth: these watches are not merely expensive accessories chosen to showcase wealth or taste—they are symbolic “medals” marking milestones throughout his journey. With such significance attached to them, their value far exceeds their original price tags.
Rather than promoting mindless consumption, j-hope emphasizes the cycle of effort, achievement, and well-earned reward. When an object is tied to a personal story, it transcends material value and becomes a source of motivation to keep moving forward. This mature, grounded, and inspiring mindset has earned him widespread respect and admiration.
From another perspective, j-hope’s approach to choosing watches mirrors the philosophy of high-end watchmaking itself: enduring value, craftsmanship, and time. Much like his musical journey, success does not come overnight—it is accumulated over years of dedication. In this sense, his watches serve as a beautiful metaphor for the path of an artist who works relentlessly while remaining humble and strong-minded.
Fans have been showering the BTS rapper with praise for his thoughtful perspective on success and self-reward, leaving behind heartfelt reactions such as:
- I love how j-hope doesn’t just buy luxury watches for the sake of flexing wealth, but sees each one as a symbol of his growth and achievements. It’s so inspiring that he treats them as personal milestones, like rewards for reaching new chapters in his life.
- His sincerity and grounded mindset never fail to amaze me. Truly a role model, both in talent and in character
- Only j-hope can drop thousands on watches and still make it feel meaningful. Rich and thoughtful king!
- He’s not just rich—he’s rich with purpose. That’s j-hope for you!
- Luxury watches as self-rewards? That’s next-level motivation. Hobi, teach us your ways!
- Imagine being so successful you collect watches like trophies... j-hope is living the dream!
- Wealth, taste, and depth. j-hope really is in a league of his own
