Since BTS announced to promote their solo activities in the middle of last year, there are many people who think that HYBE will lack a big revenue source because BTS is no longer active as a group. But the reality shows that even when BTS works individually, they still have the same power and influence as when the group works together.
Despite the situation, BTS still contributed more than half of HYBE's revenue last year along with a large profit. Continuing, in this new year, BTS is still the leading name in driving the growth of HYBE's stock value.
Recently, after the news of SUGA's solo concert was announced, the stock value of HYBE showed positive signs of increasing overnight. It is also expected to increase further during SUGA's world tour.
In June 2022, BTS officially announced the members' plans to work as solo artists for at least the next 3 years. This plan is said to be due to the influence of the m̴i̴l̴i̴t̴a̴r̴y̴ service issue, which has greatly affected BTS in previous years.
If you don't remember, just after the announcement of the group's solo activities, HYBE ŀöṩẗ thousands of billions of dong overnight because of confusing news between BTS's suspension of group activities and BTS's hiatus. It shows how much influence BTS has on HYBE's stock value.
But also thanks to BTS and the members' active solo activities behind that, HYBE regained its stock value. The proof is that every time a BTS member releases a new solo album, HYBE's stock price increases. Not only that, the members are also sought after by many brands and earned large contracts, valuable in both reputation and revenue.
In particular, most recently, SUGA has shown that BTS's solo activities are equally profitable and influential as when BTS was still in group activities. According to kσrєαn media, thanks to the effect of SUGA's tour and the latest poster, HYBE's stock price has increased by 2.58% compared to the previous day.
Not only that, the researchers think that after SUGA wraps up the tour, it is predicted that HYBE stock will increase by 3.6%, or 246.1 million KRW. With the accompanying effects, it can be seen that SUGA's worldwide solo concert will definitely help HYBE earn a large amount in 2023.
This is completely undeniable when just looking at the fact that in 2022, BTS still accounts for more than half of HYBE's revenue while up to half a year are members doing solo activities. 2023 will definitely still be a year where BTS members play a major role in HYBE's sales and even remain the top names in K-pop.
Not only SUGA but other BTS members are also said to be doing solo concerts after him. Therefore, it is expected that the value of HYBE's stock will see growth like what SUGA did with it.
Although both HYBE and many others argue that they need to find a way to fill the revenue gap left by BTS after the members go to m̴i̴l̴i̴t̴a̴r̴y̴ service. But it doesn't seem like they need to worry about it either, as the BTS members are completely able to adjust it by themselves!
