BTS has just announced that they will be enlisting for their mandatory military service, starting this year with Jin. The members will then also perform their military service in turn according to their individual plans and it is expected that BTS will reunite in 2025.
Worth mentioning, BTS is currently the main pillar in bringing in revenue and great investment for HYBE. The impact of BTS's enlistmen on HYBE's stock value was predictable.
After the news of BTS' enlistment came out, the CEO of HYBE immediately made an announcement to reassure HYBE's investors.
Specifically, the CEO of HYBE, Park Jiwon, sent a letter to investors this afternoon to inform about the company's future plans while the members complete their military service. their. The announcement is said to be important in HYBE's business strategy to make investors feel safe and avoid mass withdrawals.
In a letter to shareholders, CEO Park Ji Won said, "BTS has begun specific preparations to complete their military service." He continued, "The other members also plan to perform their military service sequentially according to their plans. The company and the members hope to continue BTS activities in 2025 and in the future. At the moment, in line with each plan member's military service, we will focus on individual activities."
He also said, "I completely understand that investors are worried about whether HYBE can continue to grow when BTS's activities are limited." He stated, "We have always been aware of the eventuality of mandatory military service, and we have long been making preparations to be ready for this moment. In the short term, individual activities for several of the members are planned into the first half of 2023, and we have secured content in advance, which will enable BTS to continue their engagement with fans for the foreseeable future"
Park Ji Won also confidently informed shareholders that future BTS activities have been carefully planned by the members and the company, until 2023. In the letter, he mentioned that with the participation of BTS, the company has recorded revenue growth of more than 90% per year for the past five years. But the enlistment of the members will also not threaten HYBE's future as the company is ready to overcome this situation.
In it, Park Ji Won also discussed the company's plans for the coming year, which will focus on launching new groups and further strengthening other artists under its various labels. In 2023, HYBE will debut at least four new groups. They will target the local markets of Japan and the United States by launching artists through the brand K-Pop system.
HYBE will also continue with its multi-format content strategy to provide new experiences for fans by combining innovative technologies in the form of games and other platforms. The company is currently developing a subscription-based system for fans to interact with artists. With the recently acquired technology company, Supertone, HYBE also hopes to create new content and services for fans by combining Supertone's AI-based vocal and vocal synthesis technology.
In general, a master plan has been prepared by HYBE for BTS's enlistment. Along with that, BTS is also ready to enlist in the army by giving ARMY many special gifts.