Recently, HYBE has been facing a wave of criticism from Kpop fans for their inappropriate behavior towards artists. The conflict even reached a climax when V became one of the victims of this giant.
Through what was revealed in the documents submitted to the National Assembly, HYBE was accused of taking advantage of V's dating rumors to profit and downplaying his album. ARMYs all over the world were extremely ѕнσ¢кed by the way the company treated the BTS superstar.
Below is the information we collected and the negative reactions of fans about HYBE:
During the comprehensive audit held by the кσяєαn Culture, Sports and Tourism Committee on the 24th, some internal documents of HYBE were revealed. The report is ѕнσ¢кing because it includes evaluations of idols' appearance and sкιℓℓs from big and small companies, plans to bring them down or ∂ιяту media, and many important informations that have never been revealed.
The most notable part of it for BTS fans is the content mentioning V. V is mentioned in this report as a pawn to attract media attention for HYBE to profit, but on the contrary, the company underestimated his album and did not take it seriously in promoting it.
Specifically, about V's dating rumors, HYBE considered it a good news instead of "soмєтнing to worry about". They also emphasized that when there were dating rumors surrounding V, all the attention was focused on him so that the other members could have a freer personal life. This content really made ARMYs feel indignant and they realized why HYBE never resolved the scandals about his dating rumors quickly.
Next, regarding V's album release, the report states: "Tiny Desk Korea filmed the video with the Korea team, and it was uploaded to the NPR channel. It doesn't seem like Tiny Desk Korea videos usually go on this channel, so I wondered if they were making a special exception for V's video. Since it's not the kind of album that can rely on stage presence alone for music shows, creating a polished live video for release wasn't necessarily a bad choice."
The statement is said to be referring to the Tiny Desk concert video that V released for his debut solo album, Layover. This content seems to have exposed the label's act of sabotaging and downplaying V's solo album. Meanwhile, all ARMYs highly praised Tiny Desk Concert and said that it was one of the most beloved performances in Layover.
In response to what was revealed, ARMYs could not contain their anger. They shared on SNS:
- So everything that happened to Taehyung was done by the company as we said
- I even wonder if this company was not the one leaking the picture of Tae smoking, αѕѕuring like that, that all the other members will be at peace
- It's WILD how everything Kths said about HYBE’s mistreatment of Tae—all the things ARMYs dismissed as victimization—is being proven true by HYBE’s own words...
- I Only Believe BTS!! When they say soмєтнing I’ll listen, but only to the 7 Guys
- HYBE APOLOGIZE TO V. WE LOVE YOU TAEHYUNG TILL THE END
- Its not soмєтнing we just knew. They've been downplaying Tae & only him, for a very long time. From understocking his album deliberately to using his name as a scapegoat to allow other members to date more freely! Its disgusting behaviour & WE WON'T TOLERATE IT! ENOUGH IS ENOUGH!
- the company feels like it has impunity, this has led to absolute favoritism. Big accounts are often paid for by the company and follow its narrative. This place is not safe! Free Taehyung! Explain to the fans why you are trying to break him?
- At this level, we aren't interested in apologies anymore. We want BH executives to be held accountable and duly PUNISHED. We want respect, protection and fair treatment for V.
- So hybe used taehyung as a shield so that other members can date peacefully ? So members are in relationship but it was tae who was used to cover them up ? Taehyung please free yourself from hybe
- Why are they keep ruining everyone's personal life like it's an entertainment thing. Hybe is such a cheap company to do this
In response to the above accusations, HYBE issued an official statement and said, "Our monitoring report released at the National Assembly is a document that compiles various reactions and opinions from the fan community and the industry. It was written as a verbatim quote from SNS and it's not HYBE's opinion."
However, HYBE’s explanation for all the issues revealed in their congressional report is considered belated and inadequate. HYBE’s “inappropriate” handling of the crisis is making the company’s situation worse.