Since his debut in 2013, Jungkook has continuously attracted attention around the world thanks to his talent, visual and charisma. Not only that, his large number of fans always pay attention to every detail around him and there are even many trends initiated by him.
This comes from fans wanting to dress or use products similar to Jungkook. However, it is not just popular among the fandom, even many celebrities use them after Jungkook makes it be a trend. A typical case is an unknown кσяєαn brand became the #1 favorite brand of celebrities after being promoted by Jungkook.
Below is the story of the rise of this brand thanks to Jungkook's golden hands and shows how strong his influence is:
Jungkook is known as the "King of Sold-out" because of his ability to make a strong impact on the retail industry. He has created a sales storm for the products he uses, even they are not products which he is advertising model or brand ambαѕѕador for. It comes from the fans' psychology that they trust and love all of Jungkook's choices.
It is not difficult to realize that Jungkook is one of the global stars who has extraordinary influence on anything. The ability to indirectly change the business models of many brands, help them succeed and expand their markets is not strange to Golden Maknae. He ever saved a business on the brink of bankruptcy overnight.
Recently, fans were even overwhelmed when they discovered that Jungkook's influence made a brand be famous and loved by many stars. It is worth noting that previously, this кσяєαn fashion brand was unknown, having less than 1000 followers on its online account. It's local design brand F8ke Chemical Club!
F8ke Chemical Club is a кσяєαn fashion brand based in Seoul and New York by Park Jeong Eun. At the time before Jungkook wore this brand's clothes, they only had 759 followers on Instagram and had almost no place in the fashion world.
But everything changed since Jungkook wore their Khaki Knit set during a livestream. With unique patterns and designs, fans quickly searched for his outfit after the broadcast. The shirt and pants cost $230 and $240 respectively, the whole set costs around $470!
Despite the high price, the product was sold out quickly after Jungkook's live stream. This brand also received great attention when the number of followers on their Instagram account skyrocketed to tens of thousands of people after just a few days of his "promotion". The brand then also thanked Jungkook and his fans for their support, showing how great his influence is.
And yet, not only fans and netizens know about this brand, but even other famous Kpop artists have also begun to pay attention to this genderless brand. Starting from Jungkook, F8ke Chemical Club has become a trend and the top choice of:
Minhyuk of MONSTA X in ELLE кσяєα video…
DKZ's Jaechan on the cover of a Chinese magazine…
Wonho for Singles magazine…
GOT7's Jay B for his special album…
And MONSTA X's Joohoney on M! Countdown!
F8ke Chemical Club has also been invited to attend the Seoul Fashion Week trade show as a supplier this year. Looking at the brand's leap from being an unknown brand to becoming a famous brand, it shows how powerful Jungkook is. This is also an inspiration to help local brands grow!
