Jin was recently reported to be venturing into the traditional кσяєαn liquor business with The Born кσяєα CEO Baek Jong Won. Fans have been looking forward to Jin's liquor product.
While fans in кσяєα are clearly getting their hands on it, international fans are hoping that the product will be exported. Their wishes seem to have been granted as industry insiders have revealed that Jin's liquor will be distributed next year.
While the news has yet to be confirmed, the moves by the parties involved suggest a certain future:
Fans are getting excited today after кσяєαn media reported that Jin and celebrity chef Baek are teaming up to create a traditional liquor brand. Jinnie's Lamp will be responsible for the production of IGIN in the future, and Yesan Doga, a subsidiary of The Born кσяєα, will be responsible for the distribution of the liquor.
Previously, fans witnessed Jin personally brewing liquor under the guidance of traditional liquor master Park Rok Dam to give to BTS members and close celebrity friends. At that time, fans were told about the sweet and unique taste through the experiences of the recipients. Therefore, all ARMYs have wished to enjoy the liquor produced by Jin once in their lives.
Now, that dream is no longer far-fetched. Even for international fans who are worried about the fact that liquor produced by Jinnie's Lamp is not exported!
The RTD (ready-to-drink) version of the distilled liquor brand 'IGIN', invested by Jin, is said to be available at convenience store chain GS25 next year. According to industry news, GS25 has joined hands with Jin's IGIN. A recent SNS post by the South кσяєαn convenience store chain also teased the collaboration, including the phrase COMING SOON. The GS25 promotional post has received over 8,000 likes and hundreds of thousands of comments.
The new products mentioned in the post are the RTD versions of Jinnie's Lamp, including IGIN Sour Tonic (plum flavor) and IGIN Sweet Tonit (watermelon flavor). The alcoholic beverage is fermented from high-sugar apples produced in Yesan, South Chungcheong Province, CEO Baek's hometown. Starting next month, the products will be on trial sale, including at the brand's stores as well as the GS25 chain.
Some predict that there will be a sell-out phenomenon when Jin's IGIN is released. Up to now, any product related to BTS in general or Jin in particular has fallen into a similar situation due to the appeal of the world's top superstars. In particular, this is also a product that ARMYs have been waiting for a long time.
Another good news for ARMYs around the world is that GS25 globally may also distribute this wine. According to information from an industry official, distributing the RTD version of Jinnie's Lamp at GS25 stores in кσяєα will give them an evaluation to develop the product at chain stores in many countries around the world. Of course, with high expectations from fans, the distribution of Jin's wine in the international market is very promising.
Meanwhile, when the news of the collaboration between BTS Jin and CEO Baek was known the day before, IGIN's official SNS was also attracting attention. The number of followers before the report was only about 30 people, but it exploded to about 36,000 at 5:00 p.m. the day before. As of 11:00 a.m. today, the number of followers has exceeded 60,000.
