Since the news that Jugnkook will perform at the 2022 FIFA World Cup at Al Bayt Stadium, Qatar was confirmed until the end of the performance, there has been a lot of variation in netizens' reaction to the event. this case. Of course, a 25-year-old Korean artist standing on the stage with more than 60,000 attendees and considered the most prominent stage of the biggest event on the planet has become the subject of much discussion.
Questions around the world are constantly being asked: "Why would a K-pop star stand at the opening ceremony of the first World Cup held in the Middle East?". There are even doubts about the selection of Jungkook because he is the ambassador of Hyundai Motor - the sponsor of the 2022 World Cup. However, all these doubts were removed when FIFA gave the reason for this choice.
It's impossible not to admit, it's all true and Jungkook's performance shows it all:
At the FIFA opening ceremony, Jungkook sang the official World Cup theme "Dreamers". Jungkook's epic performance has attracted the attention of not only ARMYs, football fans but also many people around the world.
The song "Dreamers" also reached No. 1 on iTunes Top Songs charts of 102 countries worldwide after only 13 hours of release. Jungkook is the first Korean singer to participate as a soloist rather than a collaboration on the official World Cup theme song. Immediately after the opening ceremony, the name of "Jungkook" climbed to No. 1 in real-time trends on Twitter abroad such as the US, Japan, etc.
Some have expressed doubts about this unprecedented stage. Some Japanese netizens commented, "Thanks to the influence of World Cup sponsor Hyundai Motor, Jungkook was able to perform on the opening ceremony stage". Because in September, BTS released the song 'Yet To Come' (Hyundai Ver) under the "Goal of the Century" campaign as the official advertising model of Hyundai Motor - the official sponsor for the World Cup 2022 in Qatar.
However, according to some official representative sources, about a month ago, FIFA directly contacted the headquarters of HYBE, the branch of HYBE in the US, and BigHit Music - the BTS's management label under HYBE. It is completely not through Hyundai Motor. Although FIFA did not disclose any specific reason, they also gave some comments about Jungkook as the reason why they wanted to have his participation in the theme song and opening ceremony for the World Cup.
"The Qatari government has asked to emphasize multiculturalism, diversity and peace at the opening ceremony," said Italian director Marco Balichi, who was in charge of the opening and closing ceremonies of the World Cup. It matches the path taken by BTS and its fandom ARMY who have spoken out for topics like multiculturalism, respect for diversity, and environmental friendliness.
In terms of the success of the show, BTS and Jungkook’s names are a good card to gain popularity not only in the host country and the Middle East region but also globally encompassing North America. Meanwhile, Qatar is where BTS regularly tops the local iTunes music chart every time they release a new song.
Member Jungkook has been called by K-pop fandoms in US as the “household name”, a term referring to a person that is well known by the public. He listed his name on Billboard Hot 100 for 17 consecutive weeks with “Left and Right”, a song he collaborated with Charlie Puth, and he has been mentioned in various popular contents in North America region such as “The Simpsons” and “How I Met Your Father”.
BTS is also the first foreign artist to hold a concert at the famous King Fadh Stadium of Saudi Arabia - an event that changed the prejudice of the Muslim region when rare women had the opportunity to go to the stadium. motion. Crown Prince of Saudi Arabia (one of the Gulf countries like Qatar) - Mohammed bin Salman is also a huge fan of BTS, proving the popularity of the group and Jungkook in this area.
Not only that, the song "Dreamers" with the participation of Jungkook in composing also incorporates many cultural elements, suitable for the image that the host country wants to promote. It shows that Jungkook's talent is worthy of the 2022 World Cup stage that he showed.
In the end, the talent, personality and aura of a legendary artist helped Jungkook achieve milestones that everyone would envy!