Yesterday, WWD suddenly reported that Jimin is currently the global ambαssador for men's fashion of the French brand - Dior. Shortly after, Dior also made an official announcement confirming the above information along with confirmation from Bł₲ Ⱨł₮ Music - Jimin's management company.

The news then quickly received great attention from fans all over the world and Jimin received congratulations from the majority of fans because he deserves this position. However, for some fans of EXO, they consider Jimin's position unworthy, even criticizing Dior because their treatment of Sehun and Jimin is different.

Here is the specific situation of these controversies after Jimin was appointed as Dior's Global Ambαssador:

Yesterday, ARMYs around the world and netizens were extremely excited by Dior's announcement of signing a contract with BTS's Jimin. According to the announcement, Jimin is the global brand ambαssador for the menswear segment of this high-end fashion brand.

Specifically, the French brand wrote on their Instagram: “The House is thrilled to announce @J.M from #BTS as new Dior global ambassador. Pictured here in a colorful look from #DiorSummer23, the singer is now lending his image to creations from Artistic Director of Dior men’s collections, @MrKimJones.”

In the newly uploaded image, Jimin wears an outfit from the Dior Summer 2023 Men's Collection. Dior describes Jimin as embodying the spirit and uniqueness of Dior's style, as “modernity with a timeless signature.”

Posted in less than an hour, the post has received a large amount of interaction showing Jimin's great reputation. Being known as Jimin's Global Ambαssador also means that he owns the highest title that a fashion house can give an agent. Dior has two global ambαssadors, 1 male and 1 female, while Jimin is the global ambαssador for men's fashion, and Jisoo is the representative for women's fashion.

Before that, Jimin had a predestined relationship with Dior when working in BTS. In 2019, Mr. Kim Jones designed the stage costumes for BTS when the group started the Love Yourself: Speak Yourself tour. From then until BTS announced their solo activities, Dior contacted Jimin when he found that he matched all criteria to become the brand's Global Ambαssador.

While many expressed congratulations and admiration for Jimin's prestigious title, some fans believed to be from EXO expressed their outrage at the fashion brand shortly after. Specifically, these fans simultaneously unfollowed Dior's official Instagram account and criticized the brand for being unfair to another ambαssador, EXO's Sehun.

The incident stemmed from the confusion of many fans that Sehun was the Global Ambαssador of Dior and Jimin was the one who was appointed later. Many EXO fans have said that Jimin is not involved in the fashion industry and does not stand out in this field. So when he has the same title asGlobal Ambαssador as Sehun, it is not suitable and it's not fair to Sehun.

Meanwhile, ARMYs pointed out that Sehun is not Dior's Global Ambαssador. To date, this brand has only 2 Global Ambαssadors, Jimin and Jisoo. Meanwhile, Sehun is only the House Ambαssador of the label.

Because when looking back at the previous posts introducing Dior's ambαssadors, they used to record Sehun's title as Global Ambαssador, but only a few hours later, Dior had a reαssertion of Sehun's title when changing his title. Oh Sehun becomes "House of Ambαssador", a rank below Global Ambαssador. This case also made Sehun's fans angry because Dior did not respect its ambαssador.

Continuing the controversy, many EXO fans expressed outrage at Dior's lack of support for Sehun during his tenure as the brand's ambαssador. They even compared Dior's treatment to Sehun and Jimin's and suggested that Dior was treating Jimin better than he could give Dior like Sehun did.

Despite the ongoing controversy and debasement, most netizens think that both artists are holding different titles and doing their duty well with the brand. Criticizing the brand or creating controversies only adversely affects the contracts of idols with Dior and does not benefit at all. So some fans should keep quiet and calm!