After two years of mandatory military service, V has returned with a radiant image and has taken on multiple ambαѕѕador roles for major brands. While Celine, Cartier, Compose Coffee, and Seoul Tourism are the brands he had partnered with before, recently V has added Coca Cola Zero кσяєα and Snow Peak Apparel to the list.
Despite being absent from the entertainment industry for a long time, the name V still retains enormous appeal to the public, bringing a “golden effect” to the brands he collaborates with. From luxury fashion like Cartier and Celine to popular and approachable brands like Compose Coffee or Coca-Cola, all have witnessed remarkable growth.
That is why he remains a bright face for the position of “favorite” in the eyes of global brands. And among the brands, Compose Coffee is the clearest proof of the tremendous commercial influence that V brings!
According to Maeil Business Newspaper – a reputable economic newspaper in кσяєα – Compose Coffee has been named as "Best performing franchise of 2025" in кσяєα, after the outlet evaluated over 12,000 franchise brands in this country.
The brand’s total revenue in 2024 reached 88.8 billion KRW, with an operating profit of 36.6 billion KRW, and an operating profit margin as high as 41.3%. This figure is more than double compared to many other competitors in the industry, helping Compose Coffee stand out in competition.
The strong growth of the brand is believed to be tied to the recruitment of V as brand ambαѕѕador in December 2023. The number of Compose Coffee app subscribers increased from about 9.3 million to over 11.9 million in just a few months (from December 2023 to early 2024). By September 2024, the total number of app users had exceeded 15 million, affirming that the “Kim Taehyung effect” truly fueled strong growth.
Even fan response to the brand remained abundant throughout 2024, relying only on pre-recorded videos before enlistment or a photo of V in military uniform standing in front of a Compose Coffee store posted on Instagram. This shows that V’s popularity has firmly connected consumers with the brand.
Not to mention, Compose Coffee benefited when V’s fan clubs organized events using the brand’s products. The Kim Tae Hyung Supporters кσяєα fan community collaborated with Compose Coffee branches at Chuncheon Ududumir Branch and Chuncheon Myeongdong Branch to hold an event celebrating 100 days of the idol’s enlistment.
The fan club also distributed unlimited Compose coffee & desserts to sol∂ιєrs during V’s birthday or before his discharge to celebrate. At these events, stores not only made profits and attracted customers but also received wide free publicity.
Not limited to the кσяєαn market, Compose Coffee is now facing the opportunity to explode on a global scale. In particular, after Jollibee Foods Corporation (Philippines) acquired 70% of shares, the brand is expected to soon appear in Southeast Asia, and even the European–αмєяι¢αn markets. With its franchise strategy and “value coffee” pricing, Compose Coffee promises to be a formidable competitor to many international coffee chains.
Fans strongly believe that V has elevated Compose Coffee from a “national affordable brand” into a brand with international reach, a beverage trend for young people. In just one year, V has turned Compose Coffee into the number one brand in the industry, attracting even the global franchise giant Jollibee Foods to invest.
It is no exaggeration to say that “everything he touches turns into pure gold”! Some standout comments include:
- Everything he touches becomes gold! And that right there is what we call star power. Doesn't need anyone's clout, doesn't need to ride on any big name, his impact will always speak! Oh Taehyung the man that you are!
- Someone said 'He doesn't need a famous brand.... He makes the brand famous' And I totally agree... His power is INSANE
- This is crazy cause all Compose Coffee did was have Taehyung do one photoshoot in November 2023 before enlistment, then spam those same 5 pics in their stores nationwide for over a year, and now they’re the coffee franchise with the highest operating profit margin of 41.3% in SK
- This is what called impact he single handedly did this he is genius he didn't choose the famous brand he made the brand famous it doesn't matter how big brands are if you're not making profit he trusted himself or choose the correct brand he didn't wasted his impact that's my man
- This is a real impact of brand ambαѕѕador. He doesn't need famous brands, he made them famous instead. CONGRATULATIONS COMPOSE COFFEE #TaehyungxComposeCoffee KING KIM TAEHYUNG
- the way he single handedly got that #1 spot for compose coffee while he was in the military is insane. You really can't fake INFLUENCE!
- DESERVED. And idek what their products taste like. But Compose Coffee x Taehyung is a great collaboration. I hope Taehyung will be their long-term BA
- Taehyung truly is the clout. He's doing what a Brand Ambαѕѕador should be doing. He's carrying the brand and not the other way around
