BTS's military service has attracted worldwide attention throughout recent years. In particular, since December last year when the last 4 members of BTS enlisted in the army, this topic has received even more attention and people wonder if this is the end of the glory of Kpop superstars. or not.
But looking at their achievements and the way people talk about BTS every day even after they enlisted, you can see that there isn't any gap left by the group after their enlistment. In particular, Celine recently released a new product inspired by the military enlistment of their brand ambαѕѕador - Kim Taehyung.
That made fans extremely excited and continued to be proud of V's outstanding influence:
Last March, V was announced as the brand ambαѕѕador of French luxury fashion company Celine and was nicknamed Celine Boy. He attended many events and interacted with veteran directors and designers of this brand before officially agreeing to become their representative.
After the official contract was signed, V participated in many advertising campaigns for the brand and brought huge benefits to this famous fashion house. V helped Celine reach new heights of growth through brand ambαѕѕador activities, such as a pictorial in Elle кσяєα, a pop-up store appearance in Seoul, and a VIP dinner. at the Cannes Film Festival, and numerous Instagram posts....Brand Finance also reported Celine grew 51% after appointing V as their new ambαѕѕador.
Nine months later, Celine's ambαѕѕador left to join the army, but his influence is still present. Pre-prepared pictorials and campaigns clearly show how valuable V's personal brand is to the French fashion house. It's even so powerful that it inspired Celine to launch a new collection with "military" motifs.
Specifically, on January 21, Celine launched the Camouflaged BI-MATERIAL JACKET. The two-material jacket is black and camouflage, with a pattern similar to a sol∂ιєr's uniform in the army on the upper part, while the lower half is completely black. When Celine announced the design of the said jacket, fans started pointing out its similarities to military uniforms.
Soon, Celine's jacket went viral on social media as fans couldn't stop swooning over it, saying they were sure Celine launched the outfit with V's enlistment in mind. Many fans also expressed their intention to buy this jacket soon, predicting it will quickly sell out due to his influence and influence, especially since it was released in the context of his enlistment.
Additionally, fans claim that the French luxury brand has an excellent marketing strategy, or perhaps they are also obsessed with their own brand ambαѕѕador during this period:
- Celine New Arrivals in Military Mood?
- Ohh Special collection for the ambαѕѕador. CAPTAIN KIM TAEHYUNG
- #TaehyungxCeline are brilliant in capitalizing on the achievements of their Brand Ambαѕѕador: Celine’s Camouflage jacket. This is going to FLY.
- D@mn Tae is impactful. Who's gonna convince me that this camo hoo∂ιє wasn't inspired by Tae being in the military right now?
- I need it!!! I'm sure it is a CAPTAIN Taehyung inspired hoo∂ιє
- Taehyung is the most impactful artist in history!
- They named him KIM CELINE for a reason
- I must congratulate Celine for 3 things: 1. They have an excellent marketing/sales strategy. 2. They do not disguise their obsession with Taehyung. 3. They know the impact of their ambαѕѕador well enough to design this jsjsjs
- Wow!!!! They following V in the military Next it will be pet attire.
- Taehyung MS inspired...they'll call it Vcoded jacket
- Talk about impact!!! Taehyungssi you’re league of your own
Meanwhile, V was recently the subject of praise when the military announced that he had graduated from the five-week basic training course and was named an elite sol∂ιєr among only six cadets. of Nonsan Training Center. He will also join the anti-terrorism SDT “special duty team" in the Army's Capital Defense Command soon after 3-week of additional training.
