For BTS fans, 2025 will be the happiest year in the past 2 years when BTS returns. Meanwhile, for HYBE, BTS's comeback will help the company revive after a long slide due to internal scandals.

In 2024, HYBE's stock price suffered an υиєχρє¢тє∂ humiliation, but news of the 5 BTS members' upcoming military discharge helped the empire rise earlier this year. HYBE's stock price has been on an upward trend thanks to improved performance and expectations for BTS's return as a group.

Here are the news and reviews from industry experts, showing how big the influence of these Kpop superstars is:

As fans all know, since Big Hit Entertainment was established until it developed into the Kpop empire - HYBE today, BTS has always been the core element. The group not only represents the face and reputation of the entire company but is also the main factor in creating profits and stock value of this empire.

Until the time BTS members started mentioning the story of enlistment, people were curious about what HYBE would do to fill the gap in reputation and finance left by the group. Even when HYBE gave many arguments and alternative plans to reαѕѕure shareholders and partners, people also doubted that BTS's "throne" was so heavy that no artist or group could sit on it.

Of course, everything was too obvious when the public witnessed HYBE's struggles during the 2 years without BTS. Along with that, a series of ѕнσ¢кing scandals occurred, making people believe that HYBE needed the return of Kpop superstars more than ever. Signs of growth in late 2024 when Jin and J-Hope are discharged from the military and positive stock price signals in the new year 2025 clearly show this.

Specifically, according to industry experts, signs of recovery in HYBE's stock price have been detected since November this year when 2 BTS members were discharged from the military and actively promoted solo activities. Meanwhile, expectations for BTS' comeback are so high that they have overshadowed the ADOR scandal, causing HYBE's stock price to hover around 200,000 won in 2024, reaching 210,000 won in mid-November.

Stock analysts predict that if BTS makes a full comeback, they will generate more than 1 trillion won in revenue in 2025 alone. "After j-hope's solo project and the Hwayangyeonhwa 10th anniversary event in the first half of the year, BTS will be able to reunite as a complete group by the end of June," said Kim Hyun Yong, a researcher at Hyundai Motor Securities. Adding content sales and revenue from world stadium tours, BTS's revenue is expected to be 1.87 trillion KRW after one year (820 billion KRW in 2025 and 1.05 trillion KRW in 2026).

Lee Ki Hoon, a researcher at Hana Securities, said, "There are only six months left until BTS returns as a complete group. Looking at the previous cases of TVXQ and Big Bang, the stock prices of SM and YG Entertainment increased by about 40% and 80%, respectively, after their military discharge. Similarly, BTS's comeback will definitely have a positively huge impact on HYBE's stock price."

Previously, in 2024, HYBE recorded negative growth compared to the previous year for three consecutive quarters due to the absence of key artists, internal conflicts with former ADOR CEO Min Hee Jin, internal document scandals, and New Jeans unilaterally terminating their exclusive contract. The questions about its ability to manage the multi-label system were raised, investors' sentiment towards HYBE quickly declined.

Worse still, the poor performance continued every quarter until the third quarter, causing the stock price to decline even more alarmingly. operating. Consolidated revenue in the third quarter of 2024 was KRW 1.5292 trillion, down 3% year-on-year. Operating profit for the period fell 42% year-on-year to KRW 119.5 billion. Net profit fell 91% to KRW 22.6 billion. Investor sentiment in 2024 was extremely sensitive.

However, when Jin and j-hope were discharged from the military in the second half of 2024 and news of BTS's comeback in June 2025, the stock price showed a good recovery trend. Investors became so excited, expecting the appearance of the world's top K-pop stars that they forgot all about HYBE's previous incidents.

Well, even more than fans, HYBE is now praying for time to pαѕѕ quickly so that BTS can return soon!