The brand reputation rankings is a ranking chart published monthly by the кσяєαn Business Research Institute by compiling data. Through the indexes from the collected data, it will evaluate the coverage and influence of an individual or Kpop group with the public media.
The brand reputation index is an index created through the analysis of big data about brands consumed by consumers' online habits. The analysis of this index can measure positive and negative reviews of boy groups, consumer participation, media coverage, interaction.
If a group reaches No. 1 in this chart for the month, it proves their top popularity and is the center of attention at that time. According to Sports Chosun, BTS is the first and only Kpop group to have topped this list for 5 consecutive years from 2019 - 2023.
Since 2023, due to the interruption of military service, BTS's ranking has changed up and down, however, the group has always been in the top 10 groups with the highest index.
Notably, on May 10, BTS took the No. 1 spot in the K-Pop Boy Group Brand Reputation Ranking for May (April 10-May 10), marking the group's third consecutive month at the top in 2025.
Based on the analysis results, BTS topped the K-Pop Boy Group Brand Reputation Ranking with a brand score of 7,811,108, with a consumer participation index of 133,301, a media coverage index of 1,432,170, a communication index of 2,546,861, and a community awareness index of 3,698,776. Compared to the brand reputation index of 7,617,606 in April, this index increased by 2.54%.
BTS has surpαѕѕed many names such as Seventeen, who previously dominated the No. 1 spot from January to February this year (5,729,258 points), and Big Bang, who came in at No. 3 overall with a total brand reputation score of 3,381,072.
However, since March this year, amid the anticipation of fans and the entire industry as well as the active activities of Jin and j-hope, BTS has taken back the No. 1 spot from Seventeen.
In April, big data collected from March 12 to April 12 solidified BTS' No. 1 position with a brand reputation index of 7,617,606, marking a 9.12 percent increase from the previous month.
BTS continues to set and break records, cementing their place in history despite the majority of their members currently serving in the military. Fans are hoping BTS will continue their chart-topping streak as the group prepares to reunite in June.
Fans celebrate major wins ahead of the “21st century pop icon’s” return:
- Wow my bangtan boys are always on top. The king is back
- Wow the boys are back on top
- Guess who's TOP the Brand Reputation for the whole year while being HIATUS?
- Examining the statistics, it's evident that BTS remains unbeaten. No other group seems capable of surpαѕѕing their success
- Form is temporary, clαѕѕ is permanent. BTS is a global superstar.
- They are on hiatus for over 3 years and still relevant no wonder Kpopies always crying seeing them everywhere
- waiting to know all of month of 2025
- Oh Fathers.... Don't end them like that
- 'The Return of the King'.. BTS is Coming
- The Kings. The Legends. They're coming back!
- Let’s keep the momentum going and aim even higher before BTS's fullgroup return!!
