Recently, Labubu – a character from the standout art toy line by Chinese brand Pop Mart – has become familiar to almost everyone. With its long ears, big round eyes, and mischievous expression, Labubu quickly became a phenomenon among Asian youth.

It is known that the Labubu craze began to spread around 2020, when the “Labubu the Monster” series continuously launched limited editions with super cute designs that still retained a strong sense of individuality. In addition, the company also developed Labubu into useful accessories for those who didn’t just want to collect.

Not only regular people are “crazy” about Labubu, but many famous K-pop stars also cannot resist the charm of this character. It's not hard to catch Jennie (BLACKPINK) with a Labubu keychain at the airport, or Nayeon (TWICE) hugging a Labubu doll backstage at a concert.

Even BTS members like RM, j-hope, and V have recently surprised and delighted ARMYs by using Labubu keychains or accessories hanging on their bags on the way to the airport. This has made the Labubu craze hotter than ever, as everyone wants a “cheap moment” with their idols.

What drives fans even more crazy is not just that BTS owns Labubu, but that each member’s choice reflects their personality and inner world so accurately that many jokingly call it the “MBTI test in toy form.”

Among the Labubu items, j-hope chose the Labubu The Monsters Big Into Energy Series – Hope (Vinyl Plush Pendant) version. The “Hope” Labubu version represents optimism, resilience, and belief in goodness, even in difficult situations.

With its soft design and bright colors, this character represents those with warm hearts who always seek light in challenges – a perfect description of j-hope. It reflects a lifestyle that is positive, gentle yet not weak, very much like what j-hope stands for, so it’s no surprise that he “brought it home.”

Meanwhile, the leader RM chose a very different version: Labubu The Monsters Wacky Mart Earphone Case – an earphone case inspired by... a tempura shrimp. With its bright yellow color and humorous design, this is Labubu in the “monster supermarket” world, representing people who are unique, cheerful, and unafraid to stand out.

That suits RM very well – someone who loves freedom, openness, and isn’t bound by conventional norms. Besides music, RM is also known for his love of contemporary art and philosophy – creating an interesting “out-of-the-box” quality just like Wacky Mart. Therefore, RM’s Labubu is not just a decorative item, but a quiet yet profound personal statement.

If j-hope and RM chose versions that are cute or playful, then V stirred excitement by owning one of the rarest models: Labubu Big Into Energy Series – Secret Edition Black Vinyl Plush Pendant. The “Secret Black” version from the Big Into Energy line is extremely hard to find, featuring a minimalist design with mysterious black tones and a face that is less expressive than usual models.

This Labubu feels like a precise reflection of V himself – profound, mysterious, and full of artistic vibes. The black Labubu doesn’t need bright colors to stand out but is still a best-selling product, just like how V captures all attention with his own inner charisma. The more you look, the more captivating it becomes!

As fans learn more about the Labubu collections that the three BTS members love, excitement grows, and social media immediately bursts with comments such as:

- j-hope choosing that Labubu is truly our little sunshine!

- If RM didn’t choose the Wacky line, then who would?

- V with the black Labubu? That’s peak cool.

- If BTS ever made their own toy series, Labubu would be the perfect inspiration.

- Not even bts can get me to join this trend & that’s saying soмєтнing

- Why do they have to be so cute??? I love them very much

- j-hope’s Labubu is literally sunshine in plush form

- Of course RM picked the quirkiest one. So him

- V and the black Labubu… mysterious icons only

- Now I need a Labubu just to feel closer to them

- I swear their Labubu choices are more accurate than MBTI

- RM’s tempura Labubu is sending me

- This is exactly BTS – even their toy choices have depth