BTS has long been involved in developing theme songs for many different game titles, while New Jeans recently became the center of attention when releasing the theme song for LOL Worlds 2023. The involvement of top Kpop groups in the gaming industry has created an interesting connection.
Not only that, there are many commonalities as well as reasons behind BTS and New Jeans participating in music production for popular games. This seems to be different from other Kpop groups, but when we consider the reasons, we find them reasonable.
Here is what ̾k̾o̾r̾e̾an media reported about BTS and New Jeans forming a special relationship with the gaming industry:
It cannot be denied that BTS and New Jeans are the two groups leading the popularity of K-pop worldwide. BTS already has an outstanding reputation around the world, while even though they just debuted not long ago, New Jeans has created a fever because of the new music color they bring.
Therefore, it is not difficult to realize that game publishers want to own these two music groups to promote their games. During recent years, BTS and New Jeans have been involved in producing and releasing many songs for video games, and they even have high achievements on the charts.
As for BTS, the group has released a lot of songs for video games, both directly related to the group and not. Typically, BTS released an album consisting of more than 11 songs for a mobile game called 'BTS WORLD' that was launched worldwide in June 2019. Although it is only background music for the game, the BTS's collaborations with many famous artists around the world as well as the catchy melod̾i̾e ̾s of these songs have brought a great impression to the public. Additionally, in a game called 'BTS Universe Story', where users create their own stories about the 'BTS' universe, the team also released many background songs for it.
Meanwhile, New Jeans recently created a big buzz after joining hands with Riot Games - League of Legends to release the song GODS. This song was released as a theme song for LOL Worlds 2023 in ̾k̾o̾r̾e̾a. The number of views of the music video 'GODS' has exceeded 24 million views in just two weeks. The music video is considered to well portray the story of Kim "Deft" Hyuk Kyu, who won The 2022 Season World Championship (Worlds 2022) in a spectacular way.
Not only that, both BTS and New Jeans also appeared in the content of the mobile rhythm game 'Rhythm Hive' developed by HYBE in 2021. Because BTS has been active the longest, they are also the group with the most Most songs included in the game. In addition, there are many other games released by HYBE in which BTS or New Jeans also contribute background music.
It is no coincidence that BTS and New Jeans are so closely related to the game. Bang Si-hyuk, president of HYBE, once announced that he would enter the gaming industry through HYBE IM - a subsidiary of HYBE. He once commented that: "The game industry is a very attractive industry containing all elements related to entertainment." Not only that, the president of HYBE also participated in the ̾k̾o̾r̾e̾an game exhibition 'G-Star' in November 2022 as well as shook hands with many major game publishers, showing his determination to connect with Kpop same game industry.
From this perspective, one sees HYBE's ambitions as well as why groups like BTS and New Jeans form such close relationships with games. Most likely, in the future, mobile game soundtracks by BTS and New Jeans will continue to happen.
