In South кσяєα, BTS is often referred to as the “national treasure of South кσяєα” and the “national pride.” In the world, the group is called the “pop icon of the 21st century,” the “global cultural phenomenon,” or the “The Beatles of the 21st Century.”
But the influence of BTS is not limited to the field of music but also expands across all aspects of life – from culture, society, economy to politics. The reach of the group not only makes young people fascinated, but also makes many powerful figures, from politicians to leaders of major corporations domestically and globally, express their admiration.
That is the reason why former president Moon Jae In once conferred the authority of “Special Presidential Envoy for Future Generations and Culture” and brought the members together to attend the 76th United Nations General Assembly (UNGA 76) in New York, where the group gave a speech and performed the song “Permission to Dance” right inside the United Nations headquarters.
In the business field, from Samsung, Hyundai to LVMH or Apple, have more than once mentioned the Kpop superstar in discussions or speeches. The story of BTS does not only lie on the covers of music magazines but also appears alongside global economic or cultural reports.
Most recently, BTS appeared on the Instagram Reel of a global figure like billionaire Bill Gates, showing the favor and recognition of influence as a representative of South кσяєα given to the group. Especially, when considering the appearance of BTS together with his speech, this move becomes even more meaningful.
Specifically, the billionaire shared a summary speech about his remarkable visit to East Asia in August on his personal account. On the background of the domestically and internationally famous “Spring Day” by BTS, Bill Gates spoke about his meetings with many South кσяєαn politicians to discuss strategic cooperation in global health.
More notably, Bill Gates also emphasized strengthening cooperation between the Gates Foundation and South кσяєα in saving the lives of children around the world, developing vaccines and global health as well as global relief funds. The music of “Spring Day” completely highlights this theme, making his speech even more touching and engaging.
On the other hand, BTS is also a group with many humanitarian activities, especially focusing on children and vulnerable groups around the world. BTS has donated more than 5 million USD to the “Love Myself” campaign to end νισℓєи¢є against children and adolescents. The group also once donated 1 million USD to Black Lives Matter and countless times quietly sponsored scholarships and aid to child protection organizations.
In addition, “Spring Day” is originally a ballad carrying a message about longing, yearning, and hope to overcome difficulties. The choice of this song as background music not only shows the delicate connection between Bill Gates and South кσяєα but also is a profound step in the field of philanthropy and global development cooperation – the goal of the visit.
Meanwhile, the visit of Bill Gates on August 21, 2025 was the first time he returned to South кσяєα after three years, with the main goal of promoting cooperation in the fields of global health, vaccines, future energy such as small modular reactors (SMR), and biotechnology.
BTS has gone beyond music; they have become “soft power” connecting South кσяєα with the world. When billionaire Bill Gates chose to use “Spring Day,” he expressed goodwill, cultural respect in a subtle way and of course, it directly affects the psychology of the public as well as politicians, increasing the possibility of achieving goals in the meetings.
Finally, adding the example of Bill Gates, the influence of BTS in the political – social – cultural arena continues to be firmly affirmed!
