Earlier today, a news outlet exclusively reported that Jin and celebrity chef Baek Jong Won will be investing together to launch a distilled liquor product. Jin has also established his own subsidiary company to facilitate the production of liquor.
While the news has been spreading and making netizens excited, Jin's management company Big Hit Music seems to be "difficult" to confirm it. They gave their response when contacted by the press.
Here is Big Hit Music's response to Jin establishing his own liquor brand:
Jin has set an incredible record in the נαραиese music market with the release of 'Happy'. 'Happy' topped the chart on נαραи's Oricon 'Weekly Digital Album Chart' (from November 11 to 17) just 3 days after its release. On the day of its release, it shot straight to the top of the 'Daily Album Chart' (as of November 16) with sales of nearly 220,000 copies. Jin’s 1st album sets a record as the highest first-day sales by a Korean soloist on Oricon Japan in 2024 with 219K+ copies sold.
Not only did Jin make a splash with the release of his first solo album, he also recently made netizens admire when he became the first BTS member to engage in his own business. This morning's кσяєαn newspapers were flooded with news about Yesan Doga, an agricultural company founded by Jin and The Born кσяєα CEO Baek Jong Won. Yesan Doga will be a subsidiary company specializing in the supply and distribution of IGIN distilled liquor under The Born кσяєα.
The news spread, making fans excited because now, in addition to being a Kpop superstar, Jin also has a new role as CEO of a liquor company. Not only that, he also has his own "studio" called Jinnie Lamp, which was established for the purpose of researching and producing IGIN wine. Jinnie Lamp is the name that Jin had mentioned to fans when he was asked about his desired name for his future studio.
Although the кσяєαn media confirmed that the above news was 99% accurate, when contacted by Big Hit Music, they remained silent and did not provide any related information. Specifically, when contacted by the кσяєαn media, a Big Hit Music official said about Jin's wine business, "Please understand that it is difficult to confirm." A representative of Big Hit Music expressed that they had difficulty mentioning Jin's liquor brand because it's a personal matter.
Meanwhile, the Jinnie Lamp wine production facility was revealed to have been completed. According to other revealed news, Jin's company has completed all legal procedures and is preparing for business next month. Traditional liquor master Park Rok Dam is also reportedly taking over the supervision of the liquor brand. Jin has also recruited IGIN liquor managers for his store.
It is known that IGIN will be launched not only as a distilled liquor but also as a ready-to-drink liquor. The liquor is made from local agricultural products such as apples, watermelons, and plums from Yesan, South Chungcheong Province, the hometown of CEO Baek Jong Won. Previously, Jin made his own liquor under Park Rok Dam's guidance and gifted the finished bottles to BTS members and other close celebrities.
At the time, fans were hoping that they would have the chance to taste Jin's liquor one day. Now, that dream has come true as he owns his own liquor business. Additionally, it shows that Jin's love of alcohol is clearly expressed strongly not only through his entertainment programs but also in real life.