Jungkook’s debut solo album GOLDEN has returned to Spotify’s “Weekly Top Albums Global” chart at No. 187 for the week of September 25 to October 1. Released in November 2023, this return marks a total of 151 weeks that GOLDEN has spent on the chart. According to the available data, this is the first and longest charting record for an album by an Asian solo artist.
Meanwhile, as soon as the first night of BTS’ South αмєяι¢αn leg came to an end, Jungkook became the highest-trending K-pop solo artist on social media. In particular, his name remained at the top of real-time trends in Colombia and several other regions for a long time after the concert ended. Related keywords also continued to rank highly, showing the strong impact left by the Bogotá show.
While Jungkook has been dominating online platforms, he was recently dragged into a heated controversy over a post on his secondary Instagram account, “bowwow_bam.” Specifically, the post featured a short AI-generated video of Bam, Jungkook’s beloved dog, dancing to Beyoncé’s “Single La∂ιєs” alongside two other dogs.
Some netizens strongly objected to the use of AI-generated content and called on Jungkook to stop promoting such content to his mαѕѕive fanbase.
Some of the critical comments included: "JK is an airhead", "It's hot asf in october and you got Jeon Jungkook using AI. I'm irritated", "Jungkook posting an ai bam video… put it down please", "You could be having a day from hell and jungkook will undoubtedly post some ai slop to make it worse", "I am afraid he is a pure project of this generation in this particular subject",...
However, not everyone considered this a serious issue, and the majority of ARMYs quickly came to Jungkook’s defense, offering a series of arguments to view the situation from a different perspective.
First, they pointed out that BTS has publicly announced its collaboration with Google Gemini, while Gemini also became the official AI companion for the BTS THE CITY ARIRANG - BUSAN project in June 2026, integrated into the fan experience. Therefore, there is nothing surprising or inappropriate about a BTS member sharing content related to AI.
Fans also emphasized that Jungkook is not the only person using AI. Even among celebrities, many artists and idols have openly used AI-powered products. At the same time, there is no certainty that Jungkook was personally the one who used AI to create the video. The idol could simply have come across a funny video, found it amusing, and wanted to share the fun with his fans.
Finally, many ARMYs argued that AI itself is not an entirely negative technology. It is being used across various fields to αѕѕist people while also bringing many benefits to everyday life when used properly. From this perspective, what deserves criticism is not people using AI itself, but cases where the technology is deliberately used with harmful intentions or to hurt others.
Notably, some fans also suspect that this controversy could be part of an effort to portray Jungkook negatively and drive a wedge between him and Bam, a relationship that has been targeted by numerous anonymous negative accounts on social media since December last year. For this reason, ARMYs refuse to stand by and watch Jungkook be senselessly attacked, with fans commenting:
- Dumbαѕѕ. You’re posting on an algorithm run entirely by AI using AI tech daily yet pretending a silly video is peak controversy just because his name is attached to it. Call it what it is, Performative hate
- I dont care if Jungkook's new post ai or not, what I care about is why tf are you TRYING TO PROVE that it is, are u gonna get a cookie if it is or what????
- Why are we talking about this ???? And who cares ????? Y'all just nitpick everything and get members dragged for the smallest things
- ARMYs have been seeing people drag Jungkook and Bam for months. Not everything he posts needs to become another excuse to hate him. Let the man enjoy a funny video with his dog
- Like its one thing to make an observation (still weird) and then move on, but to be literally arguing with people, putting all things through scanners, is there a prize???
- If he IS using ai then what's the f problem??? Everyone uses ai and it's not an illegal thing to do
- What are stupidest people doing know do I even want to know. Can't believe ppl could say those bad things towards him
- People are seriously making a huge issue out of Jungkook sharing a funny AI video? Please be for real
- Jungkook didn’t even say anything harmful. He saw a funny video of Bam and shared it. Why are people acting like he committed some kind of crime?
