Well, congratulations to Jin for becoming the new global ambαѕѕador of luxury brand Gucci! Jin joining one of the world's largest fashion empires and continuing to own an expensive contract after being discharged from the military has shown his position in the idol world.
BTS Jin's appeal and influence are undeniable, but there are still many controversies coming from a part of Kai's fans with his new position. In response to this attack, ARMYs spoke up to defend their idol as well as give convincing arguments:
As the first member of BTS to return to entertainment activities after completing his military service, Jin became the focus of public and media attention. Many predicted that he would be a valuable face for brands while some people looked forward to the latest updates from him.
Not disappointing evryone's expectations, Jin continuously proves that he is one of the top artists in the Kpop world. Just two months after his discharge, he carried the torch for the 2024 Paris Olympics, signed a contract with LVMH's jewelry brand - Fred, and now, became the new global ambαѕѕador of Gucci.
After Jimin and V, Jin is the next BTS member to sign "double" contracts with luxury brands, representing both fashion and jewelry. While Jimin currently represents Tiffany & Co. and Dior, V represents Cartier and Celine, and now Jin represents Fred and Gucci. This shows how "clαѕѕy" Jin's brand value is, and clearly, this is an indisputable title.
However, the appointment of the ambαѕѕador position has never been without controversy, especially among fans of idols. Just hours after the news was posted, there were many comments comparing him and Gucci's "former" global ambαѕѕador - Kai. Along with that, some fans criticized Jin for not being suitable for the brand, even smearing his reputation.
Their comments include: "Who is Jin?we need KAI. Kai best ambαѕѕador for Gucci", "We need EXO #KAI and #Gucci Collaboration again", "The reason I followed this brand was because of KAI",...
Faced with the attack of these inconsiderate fans, ARMYs quickly spoke up to protect Jin. A series of congratulatory comments, praising his appearance in the brand's new collection were also left under the post. Not only that, the hashtags #JinxGucci, #JINGUCCIGLOBALAMBASSADOR, #Jin,... were also used a lot to become a trend on SNS.
In response to the comparison aimed at lowering Jin's image from some fans, ARMYs wrote:
- Leave Kai and Jin alone. I am tired of both my biases getting heat every other day
- Jin looks amazing for Gucci. No excuse
- Seokjin is stunning! I desperately wish I could see a full shot of this photo. I just know the rest of his fit looks amazing on him!
- Having this amazing skin & looking this good after spending a year & a half in the barracks is soмєтнing only seokjin can do
- Jin always looks amazing. The most handsome man. And he gets the power
- Our wwh Gucci are so lucky for having you as ambαѕѕador
- Finally, it has been hinted since his return, so I am curious to see how this brand will take care of him, I don't know if I like their current designs on him, we will see but excited to see what this brings.
- Genuinely wishing Kai wasn’t currently in the military right now because I’m imagining Gucci putting these two together for ad campaigns and my visions would break the internet.
It is known that in 2019, Kai was honored to become the first кσяєαn global ambαѕѕador of Gucci. With his unique and individual fashion style as well as his outstanding reputation, Kai quickly showed his impressive appeal with the collections of the brand he represents. That's probably why the controversy broke out after Jin was announced as the new ambαѕѕador.
But this doesn't cover up the fact that this controversy is absurd. Because in terms of fame, influence, or fashion style, Jin is not inferior to Kai. It is known that Jin has been a Gucci fan for many years before receiving the ambαѕѕador title. He owns many T-shirts, shoes, and accessories from this brand. One of Jin's favorite items is the Tennis 1977 shoes with the signature green-red House Web ѕтяιρes and Gucci's iconic bee brooch.
Notably, Jin received great treatment from Gucci on the day of his discharge from the army in June 2024. Gucci sent him many gift bags, balloons, and congratulatory cakes. At Incheon Airport, when Jin left for Paris to carry the torch, he carried a Gucci backpack with a purple keychain with the names "Jin" and "Gucci". Creative director Sabato De Sarno himself follows him on Instagram.
Creative director Sabato De Sarno also did not hesitate to praise: "Jin’s warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him."
At the end of September, Milan Fashion Week will take place, gathering the most famous stars. Jin's presence at this event will definitely create moments that attract media attention and bring great media value to Gucci. It is also the time to show how absurd and shameful the comments attacking Jin from Kai's fans are!
