Fans who have long followed BTS know that some of the members' family members have businesses. Fans also often support the products or businesses of BTS members' siblings or even parents as a way to express their love for their idols.

However, recently, a topic began to trend with criticism aimed at Jimin's father - who recently launched a clothing and goods brand related to him in ̾j̾a̾p̾a̾n. These people think that his father is taking advantage of his son's name to expand his business and make profits, and that makes them feel uncomfortable.

In the face of dozens of comments targeting Jimin's father and his family, fans had to speak up to defend them and point out how absurd the accusations were:

On December 16, Jimin's father opened the family's first store in ̾j̾a̾p̾a̾n called ZMILLENIAL by Magnate, in Takasaki, ̾j̾a̾p̾a̾n. On the first opening day, there were many fans waiting and even lining up from the night before. There were fans who waited for 10 hours in the heavy rain all night just to set foot in the store as soon as possible.

Not only that, although the inside was filled with customers since opening, in the hours that followed, the number of customers waiting in line did not decrease. Some items sold quickly sold out on opening day and staff were so busy that they didn't have time to rest. Besides clothes, a number of exclusively designed items are also sold, further increasing the appeal of the brand produced by Jimin's father.

Even his father could not imagine the support from the fans would be so much. Jimin's father also thanked the fans by posting a photo of Jimin seeing off on his enlistment day with the message: "Hello, I'm ZMILLENIAL. I sent my son well. Your support has been great." Give more strength to Jimin. I sincerely thank you."

Although ARMYs' support and excitement increased when Jimin-related items were produced and sold by his father, many people began to express their discomfort with the way Jimin's father opened a new brand after he joined the army. Posts as well as comments criticizing that Jimin's father is taking advantage of his son's fame to get rich and profit are widespread on social networking sites. There are even extremely confusing comments accusing Jimin's father of deceiving ARMYs' love for Jimin with poor quality products when in fact ZMILLENIAL's items are loved by fans because the quality is good compared to the price.

Faced with the growing wave of critics of Jimin's father, ARMYs could not help but speak up. They quickly pointed out how unfounded the above accusations and criticism were as Jimin is his son and he has the right to do everything regarding him, as long as he doesn't object. These products also do not directly use Jimin's image, it does not violate the law and does not compete with HYBE.

Next, many people also pointed out that even if Jimin's father uses his fame for business, the benefits also belong to him and his family. In ḳöŕệä, it is very common for families, relatives, and friends of famous artists to open companies, restaurants, cafes... and receive support from fans. Previously, Jimin's family cafe in Busan was also a tourist destination that attracted a large number of visitors.

Some people also expressed that it would be better for Jimin's father to do business from his reputation than for fansite masternims to make money from following and following him to take pictures. There are also many other people who ilℓєgαℓly took Jimin's photos to make money, those are the people who take advantage of him in an unacceptable way.

Fans made many negative comments to defend Jimin's father and his family:

- If army are not okay with papa Park making money with stuff related to Jimin I have a question for them. Why do you okay with HYBE doing it? It's Jimin's stuff, so isn't it fair to make money only for him or for his family, but not for HYBE (especially after sabotage)?

- even fansites making money of his pictures

- Who are they to dictate. They always have issues anything related to JM.

- Jimin is papa Park’s son he doesn’t need Army’s permission or anyone else’s approval to do anything concerning his son!!!! Jimin is his son point blank!!!

- Goodness. All of you stay out of his family’s business. You aren’t forced to buy anything whether it’s from his dad or from Hybe. If he is happy and consenting what business is it of yours ??

- It’s no one’s business but I would bet he does it to fund their charitable work which is what he says he has dedicated the rest of his life to do thanks to Jimin.

- What?What's their valid reason why Jimin's father cant use his sons stuff for their businesses... Jimin and his father are working for their family so if a family member has the power to attract consumers..are we just going to ignore it? Business is still business

- And there lots artists make money from the unofficial merch too, and why it makes problem when it comes to JM?

- When it's jimin you'll get anxious it's time he grows further his papa can support him all he wants it's his son now why does he need concent from fans if you're not happy no one invited you anyway

- what who a problem with it it’s their life guys

- Great point. Thank you. He is proud of his son. I love that Jimin gets support and love from his family!!!!

- Seriously they did som̾e̾t̾h ̾ing like that ? Bro he’s jm father and he can do whatever he wants with jm stuff or even with jm , he has his right