Before the BTS members enlisted, the group had taken on the role of ambαѕѕadors for many major brands as a group, such as McDonald’s, Samsung, Louis Vuitton, FILA, and Hyundai. These campaigns not only elevated the brands' images but also brought in colossal revenue thanks to the mαѕѕive fandom and global influence of the K-pop superstars.

It’s no surprise that any brand would "eagerly desire" the opportunity to collaborate with the entire 7-member lineup. However, not many brands were lucky enough to partner with the full BTS lineup during those years. Soon after, due to the interruption for military service, the members began to focus on individual activities, and collaboration projects were primarily implemented under the personal names of each member.

Therefore, when the news of BTS's reunion in 2026 emerged, fans started to become curious and excited about which brands would receive the nod from the entire BTS lineup when they return. An advertising campaign featuring all 7 members would surely be a blockbuster that shakes the advertising industry and the market.

It seems like this is about to happen! A major global brand appears to be preparing for this explosive нιт. And this brand is very familiar to both BTS and ARMYs because the idols love many of the brand's products, and fans once wished for the two to collaborate so much that they created their own designs. That brand is none other than NIKE!

Rumors of a BTS x NIKE reunion are circulating all over social media, stemming from a coincidence in V’s and RM’s two latest social media activities recently. Specifically, on the 18th, V held a short livestream on Weverse, in which he played basketball in a distinctive space that was not a regular basketball court. Fans quickly spotted the Nike logo in a corner of the screen and speculated that this could very well be the court located at Nike's headquarters in South кσяєα.

A few fans later actually verified this location called ‘Circle 81’ - the first official brand space established by Nike кσяєα, which operates strictly on an invitation basis. The space is designed to provide members with a premium, exclusive experience of Nike's sports and culture offerings. 

Just a few minutes after V's livestream, RM also shared a selfie on his Instagram Story, and fans immediately noticed that the rapper was wearing a Nike running jacket.

This coincidence instantly made ARMYs unable to stop speculating that BTS might be about to reunite in a new collaboration campaign with the brand next year!

Around 2021-2022, BTS x NIKE topped the ARMYs' wishlist to the extent that a trend emerged where fans created their own BTS x NIKE merch. Air Force shoes, hats, and shirts using a purple primary color tone combined with the NIKE logo were shared on social media and looked extremely eye-catching. The posters were even meticulously made, making many people mistake them for real collaborative product advertisements.

In particular, perhaps the most impressive among them was the viral "The BTS x McDonald’s x Nike TN Air Max Plus 'McNugget Meal'" shoe by sneakerhead-slash-BTS fan Chua. Using the clαѕѕic 1998 Nike TN Air Max Plus sneaker as a base, Chua sкιℓℓfully incorporated McNugget box panels and drink cups to form the overlay. This product sparked the fans' intense craving for a real collaboration between NIKE and BTS.

Furthermore, BTS also has close ties to this global brand. BTS leader RM and Taehoon Lee, the Brand Management Director at Nike Sports кσяєα, are known to be long-time close friends. Meanwhile, the BTS members have long demonstrated their impressive fashion sense and pαѕѕion for Nike products. j-hope and V frequently appear wearing the brand's sneakers. Many shirts in Jungkook’s wardrobe also feature the characteristic "Swoosh" emblem.

If this prediction comes true, it will be one of BTS's first brand promotion campaigns as a complete group since their reunion, promising to bring in colossal revenue and media explosion. Fans are currently buzzing with excitement and anticipation over the mounting speculations surrounding a potential future collaboration between the K-pop titans BTS and the global sports giant, NIKE.