The relationship between artists, management companies and fans is an intimate relationship and influences each other. In the past, the relationship between fans and the management company has always been the relationship that caused the most conflicts and controversies.

One side wants to claim rights and protect the artist while the other side governs and is directly related to the artist's career. Although considered one of the best management companies at the moment, HYBE and ARMY still cannot avoid fierce conflicts.

Most recently, the fact that HYBE showed a reduction in dependence on BTS created an uncompromising battle when ARMYs unfollowed HYBE's Youtube as well as affecting the stock value. However, this is said to also directly affect BTS:

The story begins with some articles and topics on Pann - one of the famous online chat communities in кσяєα, giving some evidence that HYBE is promoting the promotion of New Jeans. It will not be chaotic if HYBE only promotes the group's products or their music.

But, some netizens consider that HYBE buys articles with the title that puts New Jeans on the table compared with BTS, making many people suspect that HYBE does this on purpose. Specifically, the titles of articles on Naver share the same characteristics as: "They filled BTS' emtpy seat to the rim" .. Thanks to NewJeans, Hybe's stocks experienced a new wind", "NewJeans filling BTS' empty spot... "Hybe is climbing even higher"", ""BTS left an empty spot?"... NewJeans sweeping charts, they're working for real", "Will NewJeans fill BTS' hiatus...Financial market, Hybe's target stocks in upward direction", "'Even when BTS joined the army"... The reason why Hybe's target price climbed by 23%?".

Not only that, in some previous statements of HYBE officials also showed that they are looking for many ways to make HYBE's value independent of BTS's activities when the members are preparing for military enlistment. It is known that during BTS's operation until now, BTS's revenue has always accounted for more than 60% of the revenue of other artists and HYBE's subsidiaries combined.

To these moves by HYBE, many ARMYs have shown mixed reactions regarding proving to HYBE that if they try to reduce their dependence on BTS is a mistake. Many ARMYs started unfollowing HYBE's official Youtube channel.

This channel originally posted the products of BTS, TXT and Lee Hyun - the only 3 artists of Bł₲ Ⱨł₮ Music - the forerunner of HYBE. But later, when the subsidiaries were purchased by HYBE, the music products of the artists under HYBE's management were posted on this Youtube channel, including: Seventeen, ENHYPEN, New Jeans, etc.

After nearly 1 day, there are more than 1 million followers said to have been reduced on HYBE's Youtube channel. The above situation shows that the reaction of ARMYs is quite fierce.

Besides, some situations like HYBE stock's drop after only 1 day of these controversies also show how remarkable the effects of the incident are. Some ARMYs even advised other ARMYs not to buy and sell BTS products sold by HYBE from now on.

However, some other ARMYs think that these actions only reinforce HYBE's allegation and others' suspicions that BTS is out of date. It will seriously affect the reputation and brand value of the group and its members.

More specifically, unfollowing HYBE's Youtube will affect BTS's achievements and their music videos on this platform. One ARMY said: "You can do what you want but just letting you know that unsubscribing from the HYBE Labels account is actually detrimental to BTS bc the loss of subscribers will affect how YouTube counts the views for MVs. There’s been a lot of research by people who study the algorithms where they’ve found that the views coming from subscribers get counted as “organic,” which means less filtering. So what purpose does unfollowing serve? You don’t want the notifs for other groups? Turn on the personalized notifs. I’ve never gotten a notif for other artists."

Faced with this problem, many ARMYs also believe that when HYBE's shares and revenue decrease, the members' profits are also reduced, but it does not create any positive effect for claiming justice for BTS. Therefore, many ARMYs advise that it is better to stay calm and come up with peaceful solutions than to do such pointless things!