The Boy Group Member Brand Reputation Ranking is a monthly reputation ranking conducted by the кσяєαn Business Research Institute. Up until now, this is still a chart that shows the popularity and influence of K-pop male artists to the public, so it attracts a lot of attention from fans.
However, today, after the кσяєα Reputation Research Institute announced the rankings for January 2023, ARMYs were surprised when Jin's name was not in the chart. Not even his name is found in at least the first 100 people of this month's chart.
ARMYs are currently feeling very confused and ask for an explanation from the кσяєαn Business Research Institute:
The кσяєαn Business Research Institute extracted 114,130,418 big data from 703 individual male group mambers from December 14, 2022 to January 14, 2023 2023 to analyze individual brand reputation value of boy band members. This ranking is made based on the consumer interaction index, media index, and community index for male K-pop artists' brands.
Not only that, through analysis of individual male brand reputation, you can measure positive and negative ratings, media attention, consumer interest, and traffic access to those artists. Therefore, fans are always looking forward to the results to see who are the most influential Kpop idols in the past 1 month.
This month, it's not out of the question that Jimin's brand value ranks first in the boy group's individual brand reputation, analyzed with a brand reputation index of 5,713,172. He continues to claim his undefeated position as he holds the record of being #1 most times in this ranking. The director of the research institute pointed out that "BTS's Jimin brand, ranked #1 in boy group individual brand reputation in January 2023 for the keywords 'collaboration, composing, releasing'" high in link analysis and 'With You, Sun, Vibe' is mentioned many times in keyword analysis".
In second place is Astro Cha Eun Woo's brand value while Jungkook excellently took 3rd place. Other BTS members such as SUGA, V, RM, j-hope also achieved high rankings in the top 15 of the rankings.
But one thing that fans wonder is that Jin's name has disappeared from the chart this month. Not only did he not appear in the top 10, but even the top 100 did not have a name, making fans confused.
Meanwhile, 2 months ago, November 2022, Jin was still at the top of the popularity chart thanks to the release of a new solo album and his decision to serve in the military. The following month, December 2022, Jin was also in the top 10, at 6th place for his brand value. But since January 2023, Jin's name is no longer mentioned in this ranking although he still has many interactions from the public.
Many people have tweeted on Twitter asking for an explanation from the reputation researcher about Jin's absence in the personal brand value rankings. Meanwhile, some think that maybe because Jin has been under the management of the military and is serving in the army as a sol∂ιєr, he can't appear in the rankings as an idol.
But many people think that being on this list is not a violation of military rules. It's just a fan interaction with his name. In general, there are many theories put forward and ARMYs are still very confused about Jin's sudden disappearance.
