ARMY Are Angry That HYBE Is Trying To Do This To Cover The Loss After BTS Focuses On Solo Activities

For Kpop fans in general and ARMY in particular, the album is one of the products that we value very much and always want to own whenever our idol releases a new product. But sometimes albums are only produced in limited quantities and buying old albums doesn't seem easy.

Recently, HYBE announced the vinyl release of the old album "LOVE YOURSELF 承 'Her'" in December. However, contrary to the excitement when this old album is restocked, ARMYs are showing great enthusiasm. indignant at this way of working of HYBE. The case story is as follows:

Buying albums is one of the ways many Kpop fans show their love for their idols. Because the number of albums sold will largely determine the group's rank and popularity.

In addition, each album not only contains a CD - a place to store great voices, but also makes memories with beautiful shimmering photobooks and photocards. Although the world's physical album sales are on a downward trend at the moment, this seems meaningless to Kpop, physical albums have never been hot.

But recently, when HYBE announced that it would resell BTS' album "LOVE YOURSELF 承 'Her'" - the album that had been discontinued for a long time, it received much criticism from fans. Many people think that HYBE's job is to try to extort money from fans, which is an excessive act of capital when relying on BTS's reputation to make money.

This was especially criticized when before j-hope debuted with his first solo album, HYBE announced the replacement of vinyl with digital albums, i.e. only QR codes to listen to music. This is announced by HYBE for the purpose of minimizing waste of resources as well as protecting the environment.

But just a few months later, HYBE started remaking the old physical album from many years ago to sell. This is no different from their previous statement. Many also pointed out that while j-hope was releasing a new album, HYBE was still producing physical albums for other artists.

ARMY expressed their frustration that HYBE still uses physical albums for other artists who are having recent comeback activities and reselling old albums, while experimenting with digital albums in j's first solo. -hope. It is worth mentioning that the absence of a physical album has greatly affected the ranking of j-hope on the charts.

Moreover, HYBE was also accused by netizens of being "fake" when conducting an environmental protection campaign but participating in NFT - a large energy-consuming cryptocurrency that is extremely harmful to the environment. These two opposite moves of HYBE make netizens uncomfortable with HYBE's way of working:

- Not releasing a CD for j-hope's solo album for Hobie, under the name of the prosecutor to protect the environment, good job HYBE

- They don't invest in j-hope's solo album but they put out old albums to sell

- HYBE's way of working is really capitalist like SM, YG

- I want to come back to Big Hit like under the Bang PDnim era

- The company is trying to squeeze everything from idols to fans

- I thought the corporation signed a commitment to protect the environment

- It will affect the fact that BTS is the ambassador of Hyundai's environmental program

- They will definitely restock more albums, not only Her