The Brand Reputation Index is an index created by the кσяєα Corporate Reputation Research Institute. Through big data analysis—based on findings that consumers’ online habits have a significant impact on brand consumption—experts measure the level of positive and negative sentiment, media interest, as well as the level of consumer interest and engagement toward each member’s personal brand.

Simply put, the Brand Reputation Index is a measure of an idol’s “reach” and “influence” in South кσяєα over a given period of time. Importantly, it is not a subjective evaluation from experts but is based on a big data analysis system, making the results objective and transparent. Therefore, the individual brand reputation rankings receive significant attention from netizens, fans, as well as partners and brands.

On the 18th of this month, as usual, the кσяєα Brand Reputation Research Institute announced the rankings for April. Topping the list was actor Park Ji-hoon, who recently achieved great success with the historical drama The King's Warden. Following him were Jimin in second place and Jungkook in third place. However, even more noteworthy is that the next five positions in the top 10 were all taken by the remaining members of BTS: Jin, RM, V, SUGA, and j-hope.

This achievement marks a rare milestone in K-pop history, as all members of a single group appeared in the top 10—soмєтнing that very few, if any, groups have accomplished. On the other hand, over the years, BTS members have frequently taken turns dominating the top 10, but it has been rare for all seven names to appear simultaneously; more commonly, they would all be found within the top 20. The April 2026 results have left fans both surprised and delighted.

Notably, with the latest data, Jimin continues to extend his record as the first and only idol to rank No.1 for 35 consecutive months, as well as a total of 57 months overall—an almost unimaginable figure in the ever-changing K-pop industry.

According to experts from the institute, this impressive achievement by all seven BTS members is attributed to the group’s comeback with the album ARIRANG at the end of March, along with a series of promotional projects that generated mαѕѕive global buzz. Moreover, immediately after the album’s release, they launched their first world tour in four years following a hiatus due to mandatory military service—an event highly anticipated by au∂ιєnces, fans, and industry experts alike, and expected to revive the currently subdued K-pop market while also boosting economic activity and tourism in many cities worldwide.

Keywords αѕѕociated with each member over the past month have largely revolved around the new album, their comeback performance at Gwanghwamun, and the global tour. The members’ brand reputation scores ranged from approximately 4.7 million to over 11.6 million points. Notably, the positive-to-negative sentiment ratio indicates exceptionally high favorability, with an average positive rate ranging from 70% to 90%.

From this, it is evident that BTS is not only powerful as a group, but each member also stands as an exceptionally influential individual “brand.” Their impact is evenly distributed and spans the entire market, demonstrating the group’s unmatched influence in South кσяєα. Even more impressive is that despite being a third-generation group with 13 years of activity and a three-year hiatus due to military service, BTS’s global appeal remains unchanged.

Fans celebrated this achievement while expressing immeasurable pride:

- 4th- and 5th-generation idols have been unable to surpαѕѕ all seven members of BTS for many years—they truly are the unbeatable kings of K-pop

- All seven in the same top 10—so there are only three spots left for anyone else to squeeze into. They keep doing this so who can even compete anymore?

- Congratulations kings! This milestone is incredible and completely deserved

- They really did THAT… seven members, one top 10. BTS’s comeback is god-tier—keep going!

- I can’t believe it finally happened again after so many years. BTS domination is real

- At this point they’re competing with themselves. No group is touching their level. So proud 

- After everything they’ve been through, seeing all 7 together at the top нιтs different

- Congratulations to all seven members—this is such a well-deserved achievement after those years

- Huge congrats to BTS! So proud of everything they’ve accomplished together