Immediately after his discharge, Jin was appointed as Gucci's Global Ambαѕѕador, which excited fans. Thanks to Jin's influence, Gucci's sales also increased, of course, fans contributed a lot of revenue.
Notably, recently, a fan made a request to this luxury brand for an item after witnessing Jin's outfit. However, the company immediately rejected this request and stated that only Jin could have that item.
Although disappointed, fans could not help but admire the treatment that Gucci's Global Ambαѕѕador received:
The role of a brand ambαѕѕador is very important and it is not by chance that big brands often choose famous stars to take on this position. They are the direct representatives of the brand, not only introducing and promoting products, but also building strong awareness of the company's brand.
Among the current кσяєαn celebrities, BTS in general and Jin in particular are clearly the top names in terms of popularity and prestige for the ambαѕѕador position. That is why right at the time Jin was discharged from the army, a series of famous brands approached him but only FRED and Gucci got the nod from the BTS superstar.
Jin of course did not disappoint this brand when his appearance at Milan Fashion Week then immediately caused an explosive effect worldwide. Notably, Jin was ranked as the most mentioned celebrity at that event, affirming his position as a fashion icon and global superstar.
Not only that, Gucci products introduced by Jin are also consumed in large quantities. Some of the brand's products that Jin often uses have become a great concern for fans. In particular, recently, fans have paid close attention to the hat Jin wore when he went to his newly opened Jinie's Lamp. In a viral video, the Gucci cap is highlighted with the uppercase "HAPPY" embroidered on the side.
One fan was even determined to get the same cap since 'Happy' is the name of his 1st solo album. She messaged Gucci asking if they could engrave “HAPPY” on the Gucci Cap for her because she saw Jin wearing it. Unfortunately, Gucci rejected her request with a reason ARMYs can’t argue with: the HAPPY cap was custom-made to his size that no one else has and it is one of a kind.
ARMYs are screaming in admiration for the status he has:
- Thank you GUCCI for your royal treatment to Jin
- GUCCI HAS CREATED A SPECIAL HAT FOR JIN WITH “HAPPY” EMBROIDERED ON THE SIDE
- He got what he wants
- A big thank you to @gucci for giving our King SeokJin his #GucciHat. Bravo!!!!
- The level of global ambassador, of course, ordinary people cannot have.
- oh so jealous of him he is the only one who has it
- He and the hat are the same - only one. How admirable!
After becoming the Global Ambαѕѕador of FRED earlier this July, Jin joins the Gucci “family” alongside fellow кσяєαn brand ambαѕѕadors Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park. Speaking about BTS's eldest brother, Gucci's creative director Sabato De Sarno said: "Jin's warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honoured to share this journey with him."
Meanwhile, Jin shared about his ambαѕѕador position: "This brand (Gucci) is "iconic" with "a long-standing heritage and modernity. It is meaningful and thrilling to be a part of such a house."
Since his official appointment until now, Jin has not disappointed the luxury fashion house Gucci by continuously showing his remarkable influence on products and brands!
