If the main stage is where idols focus on showcasing their music and performance sкιℓℓs, then social media platforms are regarded as an equally important “second stage” — one where they directly connect with fans, build their personal image, and continuously amplify their visibility and influence on a global scale.
Beyond shaping personal branding and digital-era influence, social media also reflects an idol’s level of popularity and global appeal. By simply looking at who tops trending searches or dominates hashtag counts, fans can instantly tell which idol or celebrity is currently capturing the attention of the global public.
As a result, most stars and management agencies place great importance on social media usage, often employing professional teams to provide strategic guidance. Meanwhile, fans actively contribute to boosting their idols’ media presence through intensive engagement — searching, sharing, and interacting — ultimately earning their favorite artists algorithmic favor from various platforms. In other words, their idols appear more frequently in recommendations, trending tabs, and promotional features.
BTS and ARMY stand as a prime example of a group and fandom that successfully harnessed the power of social media from the very beginning to amplify their fame and secure global support. Not only did this strategy help BTS rise as global K-pop superstars, but social media platforms themselves have also shown exceptional attention — and even favoritism — toward the group’s every move.
Notably, three of the world’s largest platforms — Netflix, Facebook, and Microsoft Edge — have openly expressed their bias toward BTS during online interactions, sending fans into a frenzy. Specifically, fans noticed that both Facebook and Microsoft Edge have, at least once, publicly confirmed statements such as "Jungkook is our bias" or "Our bias is Jungkook" through their verified accounts.
Meanwhile, Netflix demonstrated its enthusiastic admiration for the BTS superstar by changing its official Twitter account’s header image to a screenshot from Jungkook’s livestream and prominently adding the phrase “Jungkook watched K-Pop Demon Hunters” to its bio. This was done shortly after Jungkook concluded his livestream in July, during which he shared his fondness for the company’s summer animated clαѕѕic, K-Pop Demon Hunters.
From Netflix and Facebook to Microsoft Edge, none of these platforms have made any effort to hide their affection for BTS’s golden maknae — embracing him with the enthusiasm of a true ARMY. Naturally, the fandom went wild over it. Fans shared countless entertaining reactions upon witnessing these major tech platforms openly shouting out Jungkook’s name, such as:
- He is the main event. All apps love him too
- When Jungkook mentions you, you change your whole profile out of pride
- Great taste! I guess it's time to give up Chrome for a tasteful browser
- Right choose. No one can win the heart of apps much like Jungkook
- They are all falling in love with Jungkook
- Our bright prince. He is so powerful
- Even Facebook can’t resist Jungkook’s charm
- Golden Maknae taking over the internet, all platforms at a time.
- When your bias is everyone’s bias — even the tech giants!
- Jungkook being declared as bias by global platforms? We’re winning!
- Not surprised at all. He’s the main character everywhere.
- The way these platforms fιgнт over JK like ARMYs do… relatable!
However, Jungkook’s achievements across social media and search platforms prove that the affection he receives is well deserved. He has consistently remained a global hot topic, topping search trends time and again — even during his military service. His online presence has never faded, remaining powerful even after nearly two years of enlistment.
Several remarkable accomplishments across platforms such as Google and others further cement Jungkook’s dominance — or rather, his status as one of the most sought-after global artists today.
Jungkook ranked first on the list of “Most Searched K-Pop Idols on Google Worldwide” for five consecutive years, from 2019 to 2023. In 2024, he was also named the “Most Searched K-Pop Idol on Pinterest,” a platform with over 500 million monthly active users.
He became the first Asian solo artist to surpαѕѕ 216 billion views across TikTok hashtags, currently ranking second globally, behind only Messi. His hashtag #jungkook has now reached 250 billion views, gaining an astonishing 50 billion views in just six months.
Meanwhile, the public displays of bias from Facebook, Netflix, and Microsoft Edge have reminded fans of past brand “battles” competing for BTS’s affection — such as Snickers vs. Butterfinger or Pantene vs. TRESemmé. Ultimately, these moments only further reinforce the immense brand value of Jungkook individually, and BTS as a whole.
