It can't be denied that the success of BTS in the 3rd generation of Kpop is that no other group can surpass it. They created the golden age of K-pop and of the Korean entertainment industry as a boy band.
Even the critics and judges of MAMA 2022 have to publicly acknowledge this. Besides, he also pointed out that in a new generation of K-pop, it seems that a group that can create impressive successes like BTS might be a girl group instead of a boy group because of the what we are seeing.
Check out which girl group names are mentioned below:
On the morning of November 16, a global press conference of the MAMA awards ceremony was held at CJ ENM Center in Sangam-dong, Mapo-gu, Seoul. Meanwhile, CJ ENM rebranded “Mnet ASIAN MUSIC AWARDS” to “MAMA AWARDS” in accordance with the changes of the global music market and the expansion of K-pop influence from Asia overseas.
'MAMA AWARDS' started in 1999 with the predecessor Mnet Video Music Awards, Korea's first music video awards ceremony. It changed its name to 'MAMA' in 2009 and so far, it has been renamed to become a global awards ceremony. This is also one of the major and prestigious awards in the Korean market for many years.
During the press conference, the representative of the MAMA 2022 jury and famous critic Kim Young Dae made some comments about Kpop over the years. First, he made a comment on the development of K-pop and BTS's latest achievement - nominated at the 2022 Grammy.
He said: “The Latin and Asian music markets have achieved remarkable growth this year. In particular, the essence of the Asian music market is actually K-pop. K-pop holds the key to the market that was led by Japan. The news of BTS being nominated for three categories at Grammy Awards was reported today. It doesn’t come as something shocking anymore. This alone paradoxically proves the status of K-pop, isn’t it?”.
In addition, he also commented that: “In the past, K-pop was a limited culture. It was also classified as a thing that only became popular like a flash. However, K-pop has expanded and solidified its position since then. Like a small store growing into a big company, the system is being completed gradually.
K-pop’s 4th-generation is making headlines every day and creating a sensation beyond the popularity of the 3rd generation led by BTS. I believe this natural generation change has laid the foundation for the long-term popularity of K-pop. In addition, the fandoms of 4th-generation girl groups are also maturing and growing rapidly. I think there will likely be a girl group that can become the second BTS.”
Meanwhile, he also mentioned one of the Gen 4 girl groups that are said to have the potential for domestic and international success. That's the progress of new girl groups like Kep1er, New Jeans, IVE, Le Sserafim,... These are also said to be excellent candidates for this year's rookie award and some important awards. other.
“2022 MAMA AWARDS” will be the first event to be held after the rebranding ceremony. The event is scheduled to be held on November 29 and 30 at Kyocera Dome Osaka, Japan. The awards ceremony will also be televised live on online platforms worldwide.
