On July 17 (local time), BTS kicked off the Paris stop of the European leg of their ARIRANG World Tour at the iconic Stade de fяαи¢є. As the largest stadium in fяαи¢є, the venue has a standard seating capacity of around 80,000. However, with the floor section included, more than 92,000 fans gathered to witness BTS's performance in person. It marked not only the biggest concert of the ARIRANG World Tour, but also the largest au∂ιєnce the group has ever performed for since their debut.
BTS earned an overwhelmingly enthusiastic response from the local crowd with their high-energy performances and exceptional live vocals. Throughout the night, the members also created countless heartwarming moments with fans. Jungkook shared, "I felt so happy because it was way more fun than I had expected," before adding in French, "I will never forget this precious memory." Meanwhile, RM excitedly shouted, "I'm so thrilled to be back in Paris. You guys are the best!"
Following the concert, alongside discussions about the spectacular performances and electrifying atmosphere, another topic quickly captured fans' attention: BTS's brand-new stage outfits!
Fans soon noticed that every member was wearing custom-made designs created by some of the world's leading luxury fashion houses for the Paris concert. However, what stood out was that while most members wore custom pieces from brands they officially represent as global ambαѕѕadors—such as V in CELINE and Jimin in Dior—SUGA and Jungkook appeared in custom looks from two luxury houses with which they currently have no official partnership: Givenchy and Balenciaga.
Specifically, SUGA was spotted wearing a custom-made Givenchy outfit during the opening performance. Throughout the evening, from soundcheck to the concert itself, he changed into several different Givenchy looks. One of the most eye-catching pieces was a custom "Photographic Negative Print" T-shirt featuring SUGA's portrait, stage name, and signature printed across the front.
Meanwhile, Jungkook also drew significant attention by wearing numerous Balenciaga pieces from soundcheck all the way through the main concert. From his necklace and boots to his stage outfits, nearly every element carried the signature aesthetic of the Spanish luxury house. Similar to SUGA, Jungkook's opening performance outfit was also a custom-made creation produced by Balenciaga.
These details immediately sparked speculation among fans that SUGA could be preparing to partner with Givenchy, while Jungkook might be headed toward an official collaboration with Balenciaga. Fans quickly began sharing their theories, commenting: "Jk did had a solo shoot in paris so, what if", "Brand announcement soon", "I smell “Balenciaga and Givenchy Global Ambαѕѕador”", "Givenchy I'm waiting for your announcement", "New partnership?", "Could we be getting a new Givenchy or Balenciaga ambαѕѕador?",...
Longtime fans know that among BTS's relationships with luxury fashion houses, SUGA has previously been αѕѕociated with Valentino. However, over the past few years, Givenchy has also shown what many fans believe are repeated signs of interest in the BTS rapper. SUGA himself has frequently been seen wearing Givenchy designs on various occasions, leading many to believe he has a genuine affinity for the brand. Fans have also pointed out that Givenchy's minimalist, powerful, and refined aesthetic aligns perfectly with SUGA's personal style and image.
Meanwhile, eagle-eyed fans have also noticed what they describe as increasingly "close" interactions between Jungkook and Balenciaga over roughly the past year. In October last year, Jungkook was spotted carrying the black BALENCIAGA CHIPS Phone Holder, priced at approximately US$925, before the product had even been officially released worldwide. Following his military discharge, he has repeatedly been seen wearing Balenciaga pieces, including the Army Space Backpack and the Trompe L'Œil sportswear set.
For that reason, seeing SUGA dressed in Givenchy throughout much of the Paris concert and Jungkook showcasing Balenciaga from soundcheck through the main performance has only intensified fans' curiosity. More than ever, they are eager to find out whether these fashion choices are simply personal preferences—or the first hints of official partnerships between the two BTS superstars and the renowned luxury fashion houses!
